Brand Tone

Professional, Informative, Aspirational, Direct (on TikTok)

Brand Values

• •Health and Well-being
• •Quality and Efficacy
• •Customer Satisfaction
• •Education and Awareness
• •Simplicity and Ease of Use
• •Sustainability

Best Practices

• •Prioritize clarity and conciseness in product descriptions to highlight key benefits for sleep improvement.
• •Maintain a balance between informative content based on sleep science and persuasive language that highlights product effectiveness.
• •Incorporate customer testimonials and reviews to build trust and demonstrate real-world results.
• •Use a direct and informal tone on social media, especially TikTok, to engage with users and provide practical sleep tips.
• •Ensure consistent branding across all platforms, emphasizing health, well-being, and the ease of use of products.

Social Perception

A trusted provider of solutions for common sleep-related issues, focused on educating consumers and building trust through expert collaboration and detailed product information.

Copy Examples

• •"Experience the Alina difference."
• •"#AlinaSleep #HealthySleep #WellnessJourney #GoodNight"
• •"Plus, discover how our [Featured Product] can make a noticeable difference from the very first night."
• •"#AlinaStore #BlueLightBlocker #SleepHacks #DigitalWellness #SleepTips"
• •"Developed with leading sleep and light industry experts for noticeable results."