Brand Tone

Personal and Approachable, Enthusiastic and Passionate, Straightforward and Informative, Sales-Oriented but Friendly

Brand Values

• •Customer Satisfaction
• •Product Quality/Purity
• •Personal Passion
• •Accessibility/Affordability
• •Health/Well-being (implied)

Best Practices

• •Always Channel Dee's Voice: Every piece of copy, from product descriptions to social media posts, should sound like it's coming directly from Dee. Maintain the personal, enthusiastic, and slightly informal yet informative tone.
• •Highlight the "Why": Consistently weave in the brand's origin story – Dee's personal experience with allergies and passion for oils. This reinforces authenticity and relatability.
• •Emphasize Core Benefits Repeatedly: "100% oil," "alcohol-free," and "cruelty-free" are key differentiators and should be present in most communications, reinforcing the brand's values.
• •Use Enthusiastic but Genuine Language: Phrases like "THEY SMELL SO GOOD - THEY ARE ADDICTIVE!!!" are part of the brand's charm. Use them, or similar excited expressions, but ensure they feel authentic and not overly hyperbolic or disingenuous.
• •Maintain a Customer-Centric Approach: Reflect Dee's customer service background by being helpful, offering tips, and encouraging interaction (like asking for reviews or inviting questions). Ensure communication is welcoming and prioritizes the customer's experience with the fragrances.

Social Perception

Customers who resonate with Dee's personal story or seek affordable, alcohol-free, and cruelty-free fragrance oils are likely to perceive the brand positively as a genuine, small business. The straightforward presentation and enthusiastic claims ("addictive") might be appealing to those looking for a wide variety of scents without the complexity of niche perfume houses. The lack of broader social proof (extensive reviews, media, active community engagement) might make some potential customers cautious or view it as a smaller, newer, or niche operation. The potential confusion with other "Dee" related fragrance sellers or the "Glin Dee Fragrances" TikTok shop could dilute brand identity if not clarified.

Copy Examples

• •Headline: Tired of Harsh Perfumes? Discover Dee's Skin-Loving Fragrance Oils! Body: "Like you, I struggled with allergies to traditional fragrances. That's why I started 'Fragrance Oils Sold by Dee' – to share my passion for beautiful, 100% alcohol-free, cruelty-free oils that smell absolutely divine (and won't irritate your skin!). Find your new signature scent today. They're addictive in the best way!" (Tone: Personal, relatable, problem-solving, enthusiastic)
• •Headline: Smell Amazing, Naturally. Dee's Cruelty-Free Oils from $15! Body: "Why just smell good when you can feel good too? At Fragrance Oils Sold by Dee, every scent is 100% pure oil, alcohol-free, and never tested on animals. Explore our huge collection for men and women. P.S. Our customers say they're addictive!" (Tone: Benefit-driven, ethical, value-oriented, enthusiastic)
• •Headline: Dee's Tip of the Week: Making Your Fragrance Oil Last! Body: "Hi scent lovers, it's Dee! Want your favorite fragrance oil to go the distance? Apply it to your pulse points right after a shower when your skin is warm and ready to embrace the aroma. For more tips and to explore our 'addictively' good oils, visit my shop!" (Link) (Tone: Informative, helpful, personal, engaging)
• •Headline: Your Signature Scent Awaits. Dive into Dee's World of Fragrance Oils. Body: "From rich ambers to fresh florals, bold masculine notes to soft feminine whispers – find the perfect fragrance oil to express your unique style. I'm Dee, and I've personally curated these 100% alcohol-free, cruelty-free oils because I believe everyone deserves to smell incredible. Warning: may become your new obsession!" (Tone: Evocative, choice-driven, personal endorsement, playful)
• •Headline: Facebook/Instagram Post: ✨ Scent Spotlight! ✨ Image: A simple, attractive flat lay of a featured oil. Caption: "Happy [Day of the week]! Today, we're crushing on our [Specific Oil Name] fragrance oil. It's a gorgeous blend of [mention 2-3 key notes] that's perfect for [occasion/season]. Like all our oils, it's 100% pure, alcohol-free, and cruelty-free! Tap the link in bio to shop – trust me, they smell SO good, they're addictive! 😉 #FragranceOils #SoldByDee #CrueltyFreeBeauty #AlcoholFree #ScentOfTheDay #[PopularFragranceHashtag]" (Tone: Engaging, descriptive, enthusiastic, social media friendly)