Brand Tone

Enthusiastic, Community-Oriented, Descriptive, Playful, Creative

Brand Values

• •Creativity and Inspiration: The core of the brand is to provide tools and materials that spark creativity and enable beautiful handcrafted projects.
• •Quality and Curation: By stocking "le migliori marche europee e mondiali" (the best European and world brands), the brand values offering high-quality and sought-after products to its customers.
• •Community: The consistent reference to "#leinternate" and a "DT" (Design Team) indicates a strong value placed on building and nurturing a community of crafters.
• •Passion for Crafting: The enthusiastic tone and detailed descriptions reflect a genuine love for scrapbooking, cardmaking, and bookbinding.
• •Customer Connection (Personalized Service): The unique payment confirmation process, while potentially unconventional, suggests a direct line of communication and a personalized touch in customer service.

Best Practices

• •Embrace the "Internate" Spirit: Continue to use and nurture the #leinternate community tag. Address your audience as part of this creative family. This fosters inclusivity and loyalty.
• •Speak with Passion and Enthusiasm: Let your genuine love for crafting shine through. Use exclamation points appropriately, employ vibrant adjectives, and express excitement about products and the creative process.
• •Be Descriptive and Inspiring: Don't just list product features; paint a picture. Describe the feel of the materials, the possibilities they unlock, and the emotions they can evoke. Help customers envision their next project.
• •Maintain a Personal and Approachable Voice: Even as the brand grows, try to retain a sense of direct, personal communication where appropriate. While the WhatsApp payment confirmation might need streamlining for scalability, the underlying value of direct connection is important.
• •Keep it Visually Cohesive: Ensure that the tone of the copy always aligns with the visual presentation. The playful, colorful, and detailed aesthetic of the products and craft projects should be mirrored in the language used.

Social Perception

Interno 680 Craft is likely perceived as a specialized, passionate, and community-focused supplier within the Italian-speaking (and potentially broader European) crafting world. Customers probably see it as a go-to source for unique and high-quality crafting supplies, particularly from specific European brands. The term #leinternate fosters a sense of belonging and exclusivity, making followers feel part of an "inner circle."

Copy Examples

• •Dive into a daydream of color! ✨ Our brand new 'Whispers of Spring' paper collection has arrived, bursting with delicate florals and whimsical patterns perfect for your next masterpiece. Imagine the beautiful cards, scrapbook pages, and journals you’ll bring to life! What will you create first, #leinternate? Share your ideas below! #Interno680Craft #NewArrival #PaperCraftLove #ScrapbookingMagic #CreateEveryDay
• •Unlock your inner artist! 🎨 Join the #leinternate family and discover the joy of [Technique/Product] with our latest [Workshop/Bundle]! We provide the inspiration, the quality supplies from [Brand Name], and a sprinkle of creative magic. Let's make something beautiful together! Limited spots/bundles available – don’t miss out! 👉 [Link to shop/sign-up]
• •Craft Your Cozy Season! 🍂☕ Explore enchanting new arrivals from A.Renke, charming dies from Glimps, and all the textures you need to tell your autumn stories. Let your creativity flow like warm apple cider! Shop the collection now and let the magic begin! #Interno680Craft #AutumnCrafting #CraftCommunity
• •Guess who’s back, #leinternate?! 🎉 By popular demand, your favorite [Product Name] is finally back in stock! We know how much you loved this gem, and we couldn't wait to bring it back for all your amazing projects. Grab yours before it disappears again! Happy Crafting! [Link to Product]
• •Add a sprinkle of joy to every creation! These aren't just embellishments; they're tiny treasures waiting to tell your story. Perfect for adding that little 'wow' to cards, layouts, or even your art journal. Each piece is a tiny spark of inspiration from the heart of Interno 680 Craft. What stories will yours tell? ✨ #HandmadeWithLove #CraftSupplies #DetailsMatter