Brand Tone

Elegant & Aspirational, Warm & Inviting, Artisanal & Caring, Approachable & Friendly, Sensory & Evocative

Brand Values

• •Quality: Using high-quality soy wax, premium fragrance oils, and ensuring long-lasting scents.
• •Handmade Craftsmanship: Emphasizing the artisanal, handmade nature of their products.
• •Ethical Practices: Offering vegan and cruelty-free products.
• •Customer Satisfaction: Focusing on fast shipping, good service, and creating a delightful customer experience (evident from review responses and careful packaging).
• •Atmosphere & Well-being: Helping customers create a pleasant, cozy, and fragrant home environment, contributing to their sense of well-being.
• •Aesthetic Appeal: Products are designed to be visually pleasing and to complement home decor.

Best Practices

• •Emphasize Sensory Language: Consistently use descriptive words that evoke smell, sight (of the product and ambiance), and feeling (coziness, luxury, tranquility). Go beyond just naming scents; describe the experience they offer.
• •Highlight Core Values in Messaging: Regularly weave in terms like "handmade," "vegan," "cruelty-free," "artisanal," "premium quality," and "luxury" where appropriate and authentic to the product or message.
• •Maintain a Balance of Elegance and Warmth: While "luxury" is a keyword, ensure the language remains approachable and inviting. Avoid overly formal or cold communication. Think "accessible luxury."
• •Focus on the "Why" - The Atmosphere Created: Don't just sell wax melts; sell the experience – the cozy evenings, the welcoming atmosphere for guests, the personal sanctuary. Frame benefits around how the products enhance the customer's life and home.
• •Be Consistent Across All Platforms: Ensure that the tone used on the website, product descriptions, social media captions, email marketing, and even customer service interactions is harmonious and reflects the established brand personality. Develop a simple style guide if necessary.

Social Perception

Positive, Trusted, Good Value, Artisanal & Unique, Ethically Conscious

Copy Examples

• •Headline (Website/Social Media): Transform Your Home into a Haven. Discover Waxolux: Artisan Vegan Wax Melts for an Unforgettable Ambiance.
• •Product Description Snippet (e.g., for a floral scent): Let the delicate notes of [Scent Name] transport you to a blooming garden. Hand-poured with love using vegan soy wax, our melts gently release a long-lasting fragrance that soothes the soul and beautifies your space.
• •Instagram Caption (Lifestyle Image): That feeling when your home smells as good as it looks ✨. Create your perfect cozy corner with our handmade, vegan wax melts. Which Waxolux scent is making your day brighter? #Waxolux #HomeFragrance #VeganWaxMelts #CozyHome #HandmadeLuxury
• •Email Subject Line (Promotion): Indulge Your Senses: A Special Treat from Waxolux Inside!
• •About Us Snippet (Website): At Waxolux, we believe every home deserves to be a sanctuary of beautiful aromas. That's why we lovingly handcraft each vegan wax melt, infusing it with unique, captivating scents designed to elevate your everyday moments. Experience the art of fragrance.