Brand Tone

Culturally Rich, Accessible & Promotional, Service-Oriented, Visually Driven

Brand Values

• •Artistic Expression & Cultural Heritage
• •Home Beautification
• •Customer Convenience
• •Accessibility

Best Practices

• •Tailor language to resonate with those interested in Islamic art, calligraphy, and culturally rich home decor. Use terms and references that are familiar and appealing to them.
• •When describing products, especially calligraphy and Islamic decor, emphasize the artistry, meaning, and heritage behind them.
• •Given the cultural and sometimes religious nature of the products, ensure the copy is always respectful, celebratory, and appreciative of the art forms.
• •While the art itself is inspiring, the copy should also clearly guide users towards making a purchase, highlighting promotions, ease of shopping, and customer benefits like free shipping or returns.
• •Ensure the tone used on the website is mirrored in social media posts, email marketing, and any customer service interactions to build a cohesive brand identity. Visual consistency is also key, especially for an art brand.

Social Perception

Product Authenticity and Quality, Value for Money, Trendiness and Style, Trust and Reliability. By focusing on specific niches like Islamic decor, likely appeals to customers seeking culturally specific and meaningful art pieces. Their promotional activities suggest an effort to be perceived as offering good value.

Copy Examples

• •Adorn Your Home with Timeless Islamic Calligraphy. Discover exquisitely crafted pieces that bring blessings and beauty to your walls. Shop our collection now and enjoy 50% off during our Ramadan Sale!
• •Transform Your Space, Express Your Faith. Global Wall Art offers a unique selection of Islamic decor and contemporary pieces to reflect your style and devotion. Free shipping across the UAE.
• •Find the Perfect Statement Piece. From stunning metal art to elegant wooden designs, explore diverse collections that resonate with heritage and modern aesthetics. What will your walls say?
• •Art That Speaks to Your Soul. Delivered to Your Door. Explore our curated collections of calligraphy, home decor, and unique wall clocks. Easy returns and dedicated WhatsApp support for a seamless shopping experience.
• •Celebrate Culture. Elevate Your Home. Discover art that tells a story. Our Global Wall Art collections blend traditional craftsmanship with contemporary design to bring warmth and inspiration to every room.