Brand Tone

Elevating & Aspirational, Caring & Customer-Centric, Trustworthy & Reliable, Direct & Informative

Brand Values

• •Quality
• •Customer Satisfaction
• •Lifestyle Enhancement
• •Convenience & Trust
• •Elegance & Dedication

Best Practices

• •Use words like "elevate," "premier," "top-tier," "distinguished," "meticulously chosen," "quality," and "elegance" should be staples.
• •Show understanding of their home life, pet care, and personal well-being (e.g., "sanctity of home," "pet aficionados," "radiate confidence").
• •Clearly state guarantees, support availability, and security measures.
• •Use testimonials and satisfaction metrics (like number of happy customers) to reinforce reliability.
• •Maintain a balance between aspirational language and direct, informative content about product features and benefits.

Social Perception

Positive, with customers expressing satisfaction with product quality, shipping speed, and the utility of items in daily life or work.

Copy Examples

• •Experience seamless shopping and dedicated support.
• •Quality comfort, happy pets.
• •Discover the Amsterra promise of beauty and care.
• •With Amsterra, excellence in service is part of the promise.
• •Elevate your home with Amsterra quality and elegance.