Brand Tone

Professional & Skilled, Modern & Trendy, Friendly & Welcoming, Confident & Assured, Accessible

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Professionalism
• •Modernity & Style
• •Growth & Accessibility
• •Community

Best Practices

• •Prioritize Professionalism with a Modern Edge: Always lead with skilled, confident language, but keep it current and stylish. Avoid overly casual slang unless it's a very specific, targeted campaign (e.g., a particular TikTok trend).
• •Show, Don't Just Tell: Instead of saying "we are skilled," use copy that highlights specific techniques, results (like "sharp fades," "meticulous beard trims"), or customer benefits ("walk out feeling confident"). Visuals on social media already do this well; the copy should reinforce it.
• •Emphasize Quality and Results: Focus on the tangible benefits of their services – a great look, confidence, a relaxing experience. Use strong verbs and descriptive adjectives that convey high standards.
• •Maintain a Welcoming and Confident Voice: Even when being professional, ensure the tone is approachable. Phrases like "We're here to help you achieve your look" or "Book your transformation" are inviting yet assured.
• •Be Consistent Across All Platforms: While the style of content may vary (e.g., TikTok videos vs. website text), the underlying tone of professionalism, quality, and modern style should remain consistent. Use a similar vocabulary and messaging framework everywhere. For instance, the pride in their barbers' skills should come through whether in a detailed website description or a short Instagram caption.

Social Perception

Highly Regarded, Skilled Barbers, Trustworthy, Go-To Place for Men's Grooming, Good Value, Expanding and Popular

Copy Examples

• •Headline: Precision. Style. Adams Frisör. Body: Step into Adams Frisör and experience the art of modern barbering. Our skilled team is dedicated to crafting the perfect look that defines you. Book your transformation today.
• •Headline: Your Signature Look Awaits. Body: From sharp fades to classic cuts and meticulous beard trims, Adams Frisör delivers unparalleled quality. We listen, we advise, we perfect. Find your nearest salon and elevate your style.
• •Headline: More Than a Haircut. It's a Statement. Body: At Adams Frisör, we understand that your hair is a key part of your identity. That's why we combine cutting-edge techniques with timeless craftsmanship. Walk out feeling confident and renewed. #AdamsFrisor #MensGrooming
• •Headline: The Barbershop Experience, Redefined. Body: Clean lines, skilled hands, and an atmosphere dedicated to the modern man. Adams Frisör is expanding! Visit our newest location in [City Name] for the ultimate grooming experience. Quality you can see and feel.
• •Headline: Fresh Cuts. Sharp Style. Every Time. Body: Consistency is key. Our clients trust Adams Frisör for a flawless finish with every visit. Check out our latest transformations on Instagram @adamsfrisor.se and book your appointment online!