Brand Tone

Informative and transparent, with a focus on sustainability and ethical practices.

Brand Values

• •Sustainability
• •Ethical Production
• •Transparency
• •Quality
• •Environmental Responsibility

Best Practices

• •Define specific keywords related to sustainable footwear to improve search visibility.
• •Create content that directly addresses the brand's unique value proposition (e.g., materials, manufacturing process, benefits).
• •Actively monitor online mentions and engage in conversations to address any confusion or misinformation.
• •Showcase customer testimonials and reviews that highlight the quality and sustainability of the footwear.
• •Develop a style guide that outlines the specific tone and language to be used in all copywriting.

Social Perception

A sustainable and ethical footwear brand that values transparency and quality.

Copy Examples

• •"Discover Vivataipa: Sustainable footwear designed for your active lifestyle. Made with recycled materials and ethical production methods."
• •"Vivataipa is committed to reducing our environmental impact. Learn more about our sustainable practices and eco-friendly materials."
• •"Experience the comfort and durability of Vivataipa footwear, crafted with the planet in mind. Shop our collection today."
• •"At Vivataipa, we believe in transparency. We openly share our manufacturing process and material sourcing to ensure ethical production."
• •"Join the Vivataipa community and support sustainable fashion. Every purchase helps us make a positive impact on the environment."