Brand Tone

Mixed. For golf/baby: Informative, supportive, and quality-focused. For fashion: Trendy, playful, and visually driven. Needs unification.

Brand Values

• •Quality
• •Innovation
• •Customer Satisfaction
• •Durability
• •Functionality
• •Ease of Use
• •Excellent support
• •Hassle-free returns

Best Practices

• •Develop a Unified Brand Voice Guide: Create a style guide that explicitly defines the brand's tone (e.g., "Playful & Trendy" or "Reliable & Supportive"), lists approved and discouraged words/phrases, and provides examples for different platforms (website, social, ads).
• •Ensure Consistency Across All Channels: The tone used on the website (including product descriptions, "About Us," blog posts) must align with the tone used on all social media platforms and in any advertising.
• •If targeting golf equipment, appeal to golf enthusiasts of various skill levels seeking quality and performance.
• •Train Anyone Creating Content: If multiple people manage social media, write product descriptions, or create ads, they must all be trained on the brand voice guide to ensure every piece of communication sounds like it's coming from the same coherent brand personality.
• •Address the mixed messaging by clearly defining target audiences and tailoring content accordingly for fashion, golf, and baby products.

Social Perception

Mixed. Fashion: Negative, with concerns about order fulfillment and customer service. Golf Equipment/Baby Carriers: Positive, based on on-site reviews. Potential customers may experience confusion due to inconsistent messaging.

Copy Examples

• •"Your best game starts here."
• •"Invest in quality, invest in your game."
• •"Set up your practice station anywhere, anytime."
• •"Shop now and transform your practice."
• •Fashion posts captions: short, descriptive, and include fashion-related hashtags (e.g., #OOTD #FashionGoals).