Brand Tone

Friendly and Approachable, Passionate and Knowledgeable, Caring and Empathetic, Joyful and Celebratory, Professional and Reliable

Brand Values

• •Quality
• •Customer Happiness
• •Craftsmanship and Artistry
• •Personal Connection
• •Supporting Local
• •Beauty and Aesthetics

Best Practices

• •Embrace 'Smil' (Smiles): Always aim to evoke positive emotions. Use uplifting and warm language.
• •Speak with Passion: Let your genuine love for flowers shine through. Use descriptive and evocative language.
• •Be Personable and Relatable: Write as if you're talking to a friend. Use 'you' and 'we' to create a connection.
• •Maintain Visual-Verbal Harmony: Ensure your copy complements the visual beauty of your products.
• •Be Empathetic and Considerate: When addressing more sensitive occasions, adjust the tone to be more gentle, understanding, and supportive.

Social Perception

Positive, Reliable Gifting Option, Artistic and Creative, Local and Community-Focused

Copy Examples

• •Spring has sprung in our little corner of [City/Region]! 🌷✨ Fresh tulips, fragrant hyacinths, and a sprinkle of sunshine – our new 'Spring Awakening' bouquet is here to bring a smile to your face and a burst of color to your home. Who would you surprise with this beauty today? #BlomsterogSmil #SpringFlowers #FreshBlooms #FlowerJoy #SupportLocalFlorist
• •Show Mom just how much she means to you with a gift that speaks from the heart. ❤️ At Blomster og Smil, we're crafting exquisite bouquets filled with love and the freshest blooms, perfect for celebrating the amazing mothers in our lives. Order by [Date] for guaranteed Mother's Day delivery and let us help you deliver a smile. [Link to website] #MorsDag #BlomsterTilMor #Kærlighed #TakMor #BlomsterLevering
• •Welcome to Blomster og Smil – where every petal tells a story and every bouquet is designed to bring a smile. From vibrant birthday wishes to heartfelt condolences, we pour our passion for flowers into creating beautiful moments for you and your loved ones.
• •Watch the magic happen! ✨ Turning beautiful blooms into pure joy, one stem at a time. What occasion would this bouquet be perfect for? Let us know in the comments! 👇 #FlowerMagic #FloristLife #BlomsterogSmil #BouquetMaking #Satisfying
• •Dreaming of the perfect wedding flowers? 💍🌸 Let Blomster og Smil help you craft a day as beautiful and unique as your love story. Explore our collection of romantic bridal bouquets, elegant centerpieces, and charming boutonnieres. Pin your favorites and let's start planning! #Bryllupsblomster #WeddingInspo #BlomsterDesign #RomanticFlowers #DanishWedding