Brand Tone

Elegant & Luxurious, Expert & Informative, Trustworthy & Transparent, Modern & Innovative, Approachable & Passionate

Brand Values

• •Circularity & Sustainability
• •Expertise & Authenticity
• •Transparency
• •Accessibility
• •Preservation of Heritage
• •Innovation
• •Customer Experience

Best Practices

• •Maintain a Lexicon of Luxury and Expertise: Consistently use refined language that speaks to quality, craftsmanship, rarity, and the heritage of the pieces. Incorporate terms like "curated," "certified," "heirloom," "vintage," "iconic," and "bespoke" appropriately.
• •Emphasize Trust and Transparency: Always highlight the expert certification process, the use of technology for fair valuation (like EVA), and the security of transactions. This builds confidence and reinforces a core value.
• •Balance Elegance with Accessibility: While the products are high-end, the tone should remain inviting and informative, not intimidating. Explain complex jewelry terms clearly and ensure the customer feels guided and valued.
• •Weave in the Circularity Narrative: Subtly or overtly remind the audience of the sustainable aspect of choosing pre-owned jewelry. Frame it as a conscious, smart, and stylish choice that gives beautiful items a new life.
• •Be Consistent Across All Channels: Ensure the tone and core messages are harmonious across the website, social media posts, email marketing, and customer service interactions. Whether it's a detailed product description or a short TikTok caption, the essence of 58 Facettes (luxurious, trustworthy, expert, modern, passionate) should be evident.

Social Perception

Positive, Trustworthy, Innovative Leader, High-Quality Provider, Educational Resource

Copy Examples

• •Rediscover Timeless Elegance. At 58 Facettes, every piece of jewelry holds a story, waiting for its next chapter with you. Explore our curated collection of expertly certified pre-owned treasures and embrace sustainable luxury. Because true beauty endures. #VintageJewelry #SustainableLuxury #CertifiedAuthentic
• •A rare glimpse into history, this exquisite Cartier [Ring Name] from the [Year/Period] embodies timeless Parisian chic. Meticulously verified by our in-house gemologists, its [specific details like carat, cut, unique features] are a testament to enduring craftsmanship. Own a piece of legacy. #CartierVintage #HeirloomJewelry #ExpertCertified #58Facettes
• •Sparkling Secrets: This week, we dive into the majestic world of Sapphires! Did you know? Sapphires symbolize wisdom, royalty, and divine favor. Our experts ensure every sapphire piece is ethically sourced and authenticated. Find your piece of timeless blue. Tap to explore our certified Sapphire collection. #GemstoneFacts #SapphireJewelry #LuxuryResale
• •Just In: Rare Vintage Finds & Iconic Classics Added | Your Weekly 58 Facettes Edit. Be the first to explore this week’s newly acquired treasures. From sought-after [Brand Name] icons to unique Art Deco wonders, each piece is certified and ready to tell its new story. Limited availability – discover your next heirloom now.
• •At 58 Facettes, we believe luxury can be conscious. Founded on a passion for timeless craftsmanship and a commitment to circularity, we are revolutionizing how you discover and acquire exquisite pre-owned jewelry. Our expert team and innovative technology ensure transparency, authenticity, and a seamless journey to finding pieces you’ll cherish forever. Join us in celebrating the enduring allure of jewelry. #TheFutureOfJewelry #CircularLuxury #58FacettesValues