Brand Tone

Aspirational & Trendy, Confident & Empowering, Friendly & Approachable, Direct & Informative, Slightly Playful/Chic

Brand Values

• •Customer Satisfaction
• •Style & Trend-Consciousness
• •Quality within its Niche
• •Femininity & Elegance
• •Versatility

Best Practices

• •Define Your Voice Pillars: Clearly articulate 3-5 core characteristics of your brand's voice (e.g., "Confident," "Trendy," "Friendly," "Aspirational"). Ensure all copy aligns with these pillars.
• •Know Your Audience: Understand who you're talking to. For SheBabe, it's likely younger, style-conscious women. Use language, references, and a level of formality that resonates with them.
• •Use a Consistent Lexicon & Style: Develop a list of preferred terms and phrases (and ones to avoid). For SheBabe, this might include words like "chic," "elegant," "must-have," "latest trends," "babe," while avoiding overly technical jargon or overly formal language. Maintain a similar sentence structure and use of elements like emojis consistently across platforms.
• •Adapt Tone to Platform, Not Voice: While the core brand *voice* remains the same (e.g., confident and trendy), the *tone* can be adapted. For instance, Instagram and TikTok can have a more playful and informal tone, while an email about a return policy might be more straightforward yet still friendly.
• •Create and Use Copywriting Guidelines: Develop a simple style guide that outlines the brand voice, tone variations for different channels, examples of good and bad copy, and key messaging points. Share this with anyone creating content for the brand to ensure consistency.

Social Perception

The brand is perceived as a go-to for trendy, feminine fashion primarily targeting a German-speaking audience. Customers generally praise the products for being as described, comfortable, and stylish and appreciate responsive and friendly customer service. The brand is building an engaged community.

Copy Examples

• •✨ Hello, new obsession! ✨ Spin into the new season with our 'Jelena' floral maxi dress. Elegant, feminine, and oh-so-dreamy – perfect for making those unforgettable moments. Dare to bloom? #SheBabeStyle #NewCollection #DressToImpress #FeminineFashion
• •Spring Awakening at SheBabe! 🌸 Discover fresh styles, modern designs, and the must-have pieces to reinvent your look. Your new favorites are waiting! Shop Now.
• •Step up your style game with the McNelly Boots. Combining chic design with all-day comfort, these boots aren't just made for walking – they're made for conquering. High-quality faux leather, a sleek silhouette, and a non-slip sole for confidence in every step. #SheBabe #BootSeason #StyleAndComfort
• •(Visual: Model quickly transitions between 3 different SheBabe outfits for different occasions – e.g., casual day, office, evening out). Text Overlay: "Your day, your style, our fit! 😉 #SheBabe #OutfitInspo #VersatileFashion #TikTokStyle"
• •🔥 Heads Up, Babe! Your Fave Styles Are Now On SALE! 🔥 Don't miss out!