Brand Tone

Friendly and Approachable, Creative and Passionate, Inclusive and Supportive, Authentic and Relatable, Playful and Lighthearted

Brand Values

• •Creativity and Self-Expression
• •Inclusivity
• •Handmade/Artisan Quality
• •Connection and Community
• •Joy and Positivity
• •Eco-consciousness

Best Practices

• •Stay Authentic and Personal: Continue sharing glimpses behind the scenes, personal anecdotes, and the artist's journey. Use "I" and "my" to maintain a direct connection.
• •Embrace Playfulness and Warmth: Incorporate lighthearted language, humor (where appropriate, like with the funny cards), and positive affirmations. Use emojis to convey emotion and approachability.
• •Highlight Inclusivity: Regularly feature and celebrate diverse products like the LGBTQ+ merchandise. Use inclusive language that welcomes everyone.
• •Emphasize 'Handmade' and 'Creative': Consistently remind the audience of the artistic process and the unique, often handcrafted nature of the products. Use words like "hand-drawn," "crafted," "designed," "unique," and "creative."
• •Engage and Foster Community: Ask questions, run polls, respond to comments thoughtfully, and continue to support other artists. Make the audience feel like part of the Jessie's Art Shop family.

Social Perception

The audience perceives the brand as personable, creative, responsive, inspiring and authentic. Customers seem to appreciate the unique and personalized nature of the products.

Copy Examples

• •Instagram Post for a New Sticker Collection: "Spill the tea! ☕ Our new collection of hand-drawn kawaii stickers just dropped, and they're almost too cute to handle! Perfect for jazzing up your laptop, water bottle, or anywhere you need a little pop of joy. Which one is your spirit sticker? Let us know below! 👇 #JessiesArtShop #KawaiiStickers #HandmadeWithLove #StickerAddict #Creative expresión"
• •Facebook Ad for Personalised Prints: "Looking for a gift that’s truly one-of-a-kind? ✨ Let's create something magical together! From pet portraits to personalised name art, I pour my heart into every piece. DM me to chat about your custom creation! #PersonalisedGifts #UniqueArt #JessiesArtShop #EcoFriendlyPrints #GiftIdeas"
• •TikTok Video Script Teaser: "Watch me bring Gapo, our happy little gay potato, to life! 🥔🏳️‍🌈 From a simple sketch to a super cute keychain, ready to spread some smiles. Get your own Gapo and let your pride shine! Link in bio! #GayPotato #LGBTQPride #HandmadeKeychain #SmallBiz #JessiesArtShop #BehindTheArt"
• •Tweet about Eco-Friendly Practices: "Creating art shouldn't cost the Earth! 🌍 That's why I'm committed to using eco-friendly materials for my prints. Beautiful art, made responsibly. What small eco-changes are you proud of? #EcoFriendlyArt #SustainableSmallBiz #JessiesArtShop #ArtWithAConscience"
• •Website Homepage Banner Text: "Welcome to Jessie's Art Shop: Where creativity comes to play! Discover unique, handmade treasures, eco-friendly prints, and gifts that tell a story. Let's add a little art to your everyday."