Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Humorous and Playful, Inclusive and Supportive, Personal and Authentic

Brand Values

• •Eco-friendliness and Sustainability
• •Animal Welfare
• •Inclusivity and Equality
• •Creativity and Self-Expression
• •Quality
• •Mental Health Awareness
• •Personal Connection and Community

Best Practices

• •Always Lead with Passion and Personality: Whether it's an "About Us" page, product description, or social media post, let Jessie's genuine enthusiasm for art, animals, and her values shine through. Use "I" and share personal anecdotes where appropriate.
• •Emphasize Core Values in Messaging: Regularly and naturally weave in mentions of eco-friendliness, animal welfare, inclusivity, and support for mental health. This reinforces what the brand stands for.
• •Maintain an Encouraging and Supportive Voice: Especially when addressing topics like mental health or inclusivity, the tone should be empathetic, uplifting, and reassuring.
• •Use Clear, Accessible, and Friendly Language: Avoid overly technical jargon. The language should feel like a conversation with a creative and caring friend. Incorporate humor where appropriate and aligned with the product/message.
• •Be Consistent Across All Platforms: Ensure the same friendly, passionate, and value-driven tone is used on the website, social media channels, email newsletters, and any customer interactions. This builds trust and a cohesive brand identity.

Social Perception

Positive Customer Feedback, Appreciation for Eco-Values, Community Engagement, Seen as Artist-Driven and Personal, Supportive of Causes

Copy Examples

• •🌿 Wear your heart on your tee, not on the planet! 🌍 Our new [Design Name] tee is here – hand-drawn by Jessie, printed with 100% organic, vegan-friendly inks, and shipped in eco-friendly packaging. Look good, feel good, do good. ✨ #JessiesArtShop #EcoFashion #SustainableStyle #WearableArt #AnimalFriendly
• •🐾 Turn your furry, scaly, or feathery friend into a timeless piece of art! 🎨 Jessie's custom pet portraits capture the unique personality of your beloved companion. Perfect for gifts or as a treasured keepsake. Click to learn more and let's create something beautiful together! #CustomPetPortrait #PetArt #DogLovers #CatLovers #JessiesArtShop
• •💖 A little reminder that you've got this. Our new mental health affirmation sticker pack is designed by Jessie to bring a little bit of light to your day. Stick them on your laptop, journal, or anywhere you need a boost. Made with love and eco-friendly materials, because being kind to yourself and the planet go hand-in-hand. You are not alone. 🙏 #MentalHealthMatters #PositiveAffirmations #SelfCare #JessiesArtShop #SupportSmallBusiness
• •🌈 Love is love, and art is for everyone! ❤️🧡💛💚💙💜 Check out our [Product Name] celebrating pride, designed by Jessie. As always, all our products are made with love and sustainable practices. Show your colors! #Pride #LGBTQFriendly #LoveWins #JessiesArtShop #InclusiveArt
• •Jessie's Art Shop: Hand-drawn designs, eco-friendly products, and a whole lot of heart. ❤️ Discover unique art, apparel, and gifts that are kind to animals, the planet, and you. Created by Jessie, just for you. [Shop Now]