Brand Tone

Informative & Direct, Service-Oriented & Accessible, Promotional & Value-Driven, Established & Experienced

Brand Values

• •Quality
• •Customer Service & Support
• •Value for Money
• •Accessibility & Convenience
• •Expertise/Information Sharing

Best Practices

• •Prioritize Clarity and Information: Ensure all copy is easy to understand, directly conveying product benefits, features, and key service information (shipping, returns, support). Avoid overly technical jargon unless clearly explained.
• •Maintain a Helpful and Accessible Voice: Frame copy around solving customer needs or enhancing their leisure/fitness. Make contact information and support options prominent. Use welcoming language like "Welkom online en in Bemmel."
• •Highlight Value and Experience: Consistently mention competitive pricing, promotions, and the company's long-standing presence (e.g., "since 2004") to build trust and emphasize value for money.
• •Be Direct and Confident: Use straightforward language that reflects confidence in product quality and service. For example, "You can always count on the best table football experience, because all our tables are equipped with the best quality at the lowest prices!"
• •Ensure Consistency Across Platforms: The informative, service-oriented, and value-driven tone should be consistent across the website, social media posts, email marketing, and customer service interactions. Regularly review content to ensure alignment.

Social Perception

Generally Positive (based on Google Reviews displayed by the brand), Mixed (based on external review platforms like Trusted Shops), Long-Standing Presence

Copy Examples

• •Headline: Transform Your Game Room: Quality Foosball Tables Built to Last. Body: Bring the excitement home with StrayShop! Since 2004, we've supplied top-quality foosball tables and game room essentials across Europe. Enjoy fast delivery, expert advice, and even test your skills in our Bemmel showroom. Shop now for competitive prices!
• •Social Media Post (Image: Family playing table tennis): Text: Make memories that last! Our range of indoor & outdoor table tennis tables offers fun for all ages. Durable, stylish, and delivered to your door. Visit StrayShop.nl today – Your home for active entertainment. #TableTennis #FamilyFun #StrayShop #HomeGames
• •Email Subject: 💪 Your Home Fitness Journey Starts Here | StrayShop Deals Inside! Body: Ready to build your dream home gym? StrayShop offers everything from robust power stations to adjustable dumbbells. Benefit from our 20+ years of expertise, 24/7 support, and free shipping on orders over €50. Check out this month's special offers! [Link to fitness category]
• •Product Page Snippet (for a Pool Table): Text: Experience professional-grade billiards at home. Our [Table Name] pool table features a slate top, robust construction, and all the accessories you need to start playing. Questions? Our team is ready via phone, WhatsApp, or visit our showroom!
• •Promotional Banner: Limited Time Offer! Get 10% OFF All Fitness Equipment. Use Code: FITNOW. Plus, Free Shipping & 14-Day Returns. StrayShop – Quality Gear, Unbeatable Value.