Brand Tone

Sensual, Elegant, Confident. Secondary: Aspirational, Modern, Playful (especially on TikTok).

Brand Values

• •Sensuality & Empowerment: Encouraging women to embrace their sensuality and feel confident.
• •Quality & Craftsmanship: Implied through the "French lingerie" positioning and focus on aesthetic appeal.
• •Elegance & Style: Offering fashionable and sophisticated lingerie designs.
• •Femininity: Celebrating diverse expressions of femininity.
• •Discretion & Intimacy: While showcasing products, the overall approach respects the private nature of lingerie.

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tone words (e.g., sensual, elegant, confident, empowering, sophisticated), preferred vocabulary, "words to avoid," and grammatical style. Share this with anyone creating content.
• •Focus on "Feeling" and "Benefit": Instead of just describing features, emphasize how the lingerie makes the wearer *feel* (e.g., confident, beautiful, desired, comfortable) and the benefits it brings (e.g., enhanced self-esteem, a touch of everyday luxury).
• •Use Evocative and Sensory Language: Employ adjectives and verbs that appeal to the senses and create a sense of luxury and allure (e.g., "silken touch," "delicate lace," "captivating silhouette," "whispers of elegance").
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns with the brand's visual identity (photography, website design). For IntimLux, this means pairing elegant visuals with equally sophisticated and sensual text.
• •Adapt to the Platform, but Keep the Core Essence: While the expression might vary slightly (e.g., more playful on TikTok, more descriptive on the website), the core brand values of sensuality, elegance, and confidence should remain consistent across all communication channels. Avoid slang or overly casual language that might dilute the "luxury" aspect unless specifically targeting a very informal segment on a platform like TikTok, and even then, do so carefully.

Social Perception

IntimLux is likely perceived as a contemporary online lingerie brand that offers attractive and fashionable pieces. The "Paris" association aims to lend an air of sophistication and quality. Users engaging with social media seem to respond positively to the visual appeal of the products. The brand is still establishing a broader reputation, with its current perception largely shaped by its direct marketing and social media efforts.

Copy Examples

• •Product Ad (Instagram/Facebook): "Unveil your inner radiance. Our new [Product Name] collection is crafted to celebrate your confidence, stitch by exquisite stitch. Discover elegance that feels as good as it looks. ✨ #IntimLuxParis #SensualStyle #LingerieLove"
• •Website Banner: "IntimLux PARIS: Where French elegance meets intimate desire. Explore lingerie that empowers."
• •Email Subject Line: "An Invitation to Indulge: Your Exclusive Look at Our Latest Arrivals."
• •TikTok Video Caption (showcasing a flowing nightgown): "Floating into the dreamiest nights. 🌙 Confidence looks gorgeous on you. #IntimLux #NightwearGoals #FeelYourBest"
• •Brand Story Snippet (About Us page): "At IntimLux, we believe lingerie is more than just an undergarment; it's a personal expression of confidence and sensuality. Each piece is designed in Paris with an eye for elegant detail and a passion for empowering you to feel your most alluring."