Brand Tone

Educational & Informative, Holistic & Natural, Hopeful & Empowering, Professional & Trustworthy, Reverent to Tradition

Brand Values

• •Wellness & Healing
• •Natural & Ayurvedic Principles
• •Quality & Purity
• •Scientific Validation (Modern & Ancient)
• •Indian Heritage
• •Customer-centricity

Best Practices

• •Always Educate, Never Just Sell: Frame product benefits within the context of Ayurvedic principles and the science of cannabis. Explain how it works, not just what it does.
• •Maintain a Hopeful yet Grounded Voice: While "Expect Miracles" is aspirational, ensure claims are backed by information about ingredients, traditional uses, or scientific understanding. Avoid over-promising without substantiation.
• •Emphasize Natural Purity and Indian Roots: Consistently highlight the "Made in India" aspect, the use of natural botanicals, and the Ayurvedic foundation. This is a key differentiator.
• •Incorporate Expert Validation Subtly: Mentioning Dr. Kapadia or "expert formulations" adds credibility without sounding overly clinical. Focus on the care and precision behind the products.
• •Use Language that Evokes Wellness and Balance: Words like "holistic," "rejuvenate," "balance," "tranquility," "harmonious," and "well-being" reinforce the brand's core mission.

Social Perception

Emerging Authority, Specialized Solution Provider, Premium & Potentially High-Cost, Regulated & Serious, Slight Brand Ambiguity

Copy Examples

• •Rediscover balance with Twiee Soul Tincture. Our Ayurvedic cannabis formulation, rooted in ancient wisdom and modern science, gently works with your body's natural systems to help you reconnect and reflect. Expect well-being. Expect Miracles.
• •Embrace your journey to natural healing. Twiee combines the purity of Ayurveda with the therapeutic power of Vijaya to support your holistic well-being. Take control of your health, naturally. #TwieeWellness #ExpectMiracles
• •Seeking relief? Our expert-formulated cannabis solutions, like the ACHEOF No Pain Roll-On, are designed for targeted efficacy. Backed by Dr. Anushka Kapadia's expertise in Ayurvedic Cannabis. Consult with us to find your path to comfort.
• •For centuries, Ayurveda has trusted the Vijaya plant for its profound healing gifts. At Twiee, we honor this ancient heritage, bringing you 'Made in India' cannabis wellness, crafted with the purest botanicals. Experience timeless healing.
• •Unveil your skin's natural radiance. Twiee's Vijaya-infused SAGA Skin Tightening Gel blends Ayurvedic tradition with nature's best to address signs of aging, promoting a healthier, visibly younger look. Elegance, powered by nature.