Brand Tone

Creative & Artistic, Trendy & Fashion-Forward, Approachable & Friendly, Empowering & Confident, Quality-Conscious & Trustworthy

Brand Values

• •Quality Craftsmanship
• •Artistic Expression & Individuality
• •Accessibility & Affordability
• •Customer Satisfaction & Delight
• •Safety & Care

Best Practices

• •Embrace Artistic Language: Use descriptive and evocative words that highlight the creativity, craftsmanship, and beauty of the nail designs (e.g., "mini masterpieces," "unique adventure," "global palette," "precision designs").
• •Stay Current and Conversational: Keep up with nail art trends and use a friendly, engaging tone, especially on social media. Use emojis where appropriate and ask questions to encourage interaction. Reflect the excitement seen in customer testimonials.
• •Highlight Quality and Care: Consistently mention the premium, non-toxic materials, handcrafted nature, and the durability of the nails to build trust and reinforce the value proposition.
• •Focus on Empowerment and Self-Expression: Frame the products as tools for customers to express their individuality, creativity, and confidence. Use empowering calls to action.
• •Showcase Customer Love Authentically: Integrate genuine customer testimonials and user-generated content into marketing messages. This reinforces social proof and the approachable, community-focused aspect of the brand. Let their words speak for the brand when possible.

Social Perception

Positive & Enthusiastic, Seen as a Salon Alternative, Appreciation for Design and Detail, Trust in Durability

Copy Examples

• •Headline (Creative & Empowering): Your Fingertips, Your Masterpiece. Discover Beyond Canva's Handcrafted Press-On Nails.
• •Social Media Post (Trendy & Approachable): Obsessed with the latest nail trends but no time for the salon? 😉 Our new 'Starlight Shimmer' collection just dropped! ✨ Easy to apply, stays flawless for weeks, and crafted with love by our amazing artists. Tap to shop your new favorite look! #BeyondCanva #PressOnNails #NailArt #TrendyNails #DIYMani
• •Product Description Snippet (Quality-Conscious & Artistic): Each 'Enchanted Garden' nail is meticulously hand-painted by our skilled artisans, using premium, non-toxic gels. Experience salon-quality artistry that’s as unique as you are, designed for long-lasting, chip-resistant wear. Bring your fairytale to life.
• •Email Subject Line (Friendly & Exciting): 👋 Psst! Your Next Signature Nail Look is Here!
• •Ad Copy (Empowering & Value-Driven): Step Beyond ordinary. Step into Beyond Canva. Get breathtaking, handcrafted press-on nails delivered to your door. Salon style, without the salon price or time. Express yourself boldly. Shop now and transform your look!