Brand Tone

Elegant, sophisticated, aspirational, and confident. Also aims for originality and a touch of the extraordinary.

Brand Values

• •Elegance and Style: This is a core message, emphasizing designs that combine luxury with modern fashion.
• •Quality: They highlight the use of quality fabrics and fine workmanship.
• •Originality and Uniqueness: The brand aims to offer designs that are different and allow women to express their unique style.
• •Empowerment: Cercis positions itself as a brand for strong, confident women, offering designs that reveal inner power.
• •Heritage and Modernity: They draw inspiration from the historical elegance of Istanbul and the symbolism of the color purple, combined with a modern design vision.

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (elegant, sophisticated, empowering), core values (quality, originality, heritage), and key messaging points. This guide should be the reference for all copy creation.
• •Use Evocative and Sensory Language: Employ words that evoke feelings of luxury, confidence, and beauty. Describe textures, silhouettes, and the emotions associated with wearing Cercis attire. (e.g., silky textures, elegant draped cuts, sparkling fabrics).
• •Tell the Brand Story Consistently: Weave elements of the brand's inspiration (Redbud flower, Istanbul's heritage, the nobility of purple) into product descriptions, social media posts, and 'About Us' narratives to reinforce brand identity.
• •Focus on the "Cercis Woman": Address the target audience directly, appealing to their desire for strength, style, and originality. Highlight how the clothing empowers them and allows for self-expression.
• •Maintain Visual and Textual Harmony: Ensure that the copy complements the high-quality, polished imagery used on the website and social media. The language should be as refined and aspirational as the visuals.

Social Perception

Aims to be perceived as a high-quality, fashionable brand for women seeking elegant and unique occasion wear. They associate themselves with the upscale Nişantaşı district, further cultivating an image of exclusivity and sophistication. The focus on "strong women" and "originality" suggests a desire to connect with a clientele that values individuality and self-expression.

Copy Examples

• •Headline for a new collection: "Cercis: Unveil Your Radiance. Discover an evening where elegance meets your unique fire."
• •Instagram caption for a dress: "Draped in distinction. The [Dress Name] gown, an ode to the woman who commands every room she enters. #CercisOfficial #EveningElegance #ModernNobility"
• •About Us snippet: "At Cercis, we don't just design dresses; we craft legacies. Inspired by the timeless allure of Istanbul and the strength of the women who wear our creations, each piece is an invitation to embrace your extraordinary."
• •Email subject line for a sale: "An Exclusive Invitation: Elevate Your Style with Cercis."
• •Product description opening: "Experience the epitome of modern sophistication. Our [Product Name] is meticulously designed with [mention specific quality fabric or detail], empowering you to not just attend the event, but to define it."