Brand Tone

Trendy, Western/Boho-chic, visually engaging

Brand Values

• •Style
• •Trendiness
• •Western/Boho aesthetic
• •Visual engagement
• •Community

Best Practices

• •Maintain a consistent Western/Boho-chic aesthetic across all platforms.
• •Clearly differentiate the brand from other businesses with "Gringa" in their name.
• •Leverage visually engaging content, particularly on TikTok and Instagram, to showcase products.
• •Highlight any unique selling points, such as wholesale opportunities or event participation.
• •Monitor and engage with customer reviews and feedback to maintain a positive brand image.

Social Perception

Trendy and visually appealing, evokes Western/Boho-chic style, distinct from other brands with similar names.

Copy Examples

• •"New arrivals at Mad Gringa Hat Co & Boutique! Get your Western/Boho-chic hat today!"
• •"Check out our latest TikTok showcasing our Western boutique style! #MadGringa #BohoFashion"
• •"Wholesale opportunities available at Mad Gringa Hat Co & Boutique. Contact us today!"
• •"Spruce up your wardrobe with our hats for the Old Lumberyard Market!"
• •"Step into the Gringaverse and discover a hat for every adventure!"