Brand Tone

Elegant & Stylish, Feminine & Welcoming, Quality-Conscious & Functional, Customer-Centric & Assuring

Brand Values

• •Style & Elegance
• •Quality & Durability
• •Functionality & Practicality
• •Customer Satisfaction
• •Self-Expression
• •Modernity & Trend-Awareness

Best Practices

• •Use 'you' and 'your' to create a personal connection.
• •Frame benefits around her lifestyle and aspirations (e.g., 'elevate any look,' 'keep everything organized with charm').
• •Highlight quality and craftsmanship subtly.
• •Instead of just saying 'high quality,' describe the elements that convey it, such as 'ecological leather,' 'impeccable finish,' 'carefully selected.'
• •Use positive language that makes the customer feel good about her choices.

Social Perception

Customers perceive the brand positively, appreciating the product aesthetics and quality.

Copy Examples

• •Bolsa Florence: Elegance and functionality in ecological leather.
• •Bolsa Isis: Ideal for organization and elegance, made from high-quality ecological leather, highlighting practicality and a modern, conscious design.
• •Welcome to bluepopz!
• •Simply beautiful!!
• •Bolsa Isis is small but functional and beautiful.