Brand Tone

Warm & Inviting, Artisanal & Passionate, Elegant & Sophisticated, Informative & Helpful, Approachable & Friendly, Conscious & Caring

Brand Values

• •Quality Craftsmanship
• •Natural & Safe Ingredients
• •Customer Well-being & Experience
• •Sustainability & Eco-Consciousness
• •Passion & Authenticity
• •Community & Connection
• •Elegance & Aesthetics

Best Practices

• •Embrace Storytelling: Share the 'why' behind Ember and Muse – the founders' passion, the inspiration for scents, and the making process. This connects with customers on an emotional level, reinforcing warmth and authenticity.
• •Use Sensory Language: Describe scents and the ambiance they create vividly. Words like 'enveloping,' 'gentle,' 'crisp,' 'soothing,' 'uplifting,' 'cozy,' and 'radiant' appeal to the senses and align with the elegant yet inviting tone.
• •Highlight Core Values Consistently: Weave in mentions of 'natural soy wax,' 'handmade,' 'eco-friendly packaging,' 'hand-poured in Greece,' and 'premium fragrance oils' naturally within product descriptions, social media posts, and blog content. This reinforces quality, craftsmanship, and consciousness.
• •Maintain a Friendly & Approachable Dialogue: When responding to comments, messages, or writing newsletters, use a warm, personal, and helpful tone. Address customers by name when appropriate and express genuine gratitude for their support.
• •Educate and Empower: Continue creating content (like blog posts, care tips, ingredient spotlights) that informs customers. This positions the brand as a knowledgeable and trustworthy resource, reinforcing the caring and informative aspects of its tone. Ensure this educational content is still presented in an accessible and engaging way.

Social Perception

A provider of high-quality, beautifully scented handmade products. An authentic brand run by passionate individuals. Trustworthy due to their transparency about ingredients and processes. Aesthetically pleasing and aligned with modern, elegant home decor trends. Eco-conscious and responsible. Focused on creating positive experiences and promoting well-being for their customers. A local Greek brand with a strong connection to its roots and community.

Copy Examples

• •Transform your evenings into a sanctuary of calm. ✨ Our [Scent Name] candle, hand-poured with natural soy wax and love, wraps your space in a gentle embrace. What’s your favorite way to unwind at home? #EmberAndMuse #HandmadeCandles #CozyHome #NaturalLiving #GreekMade
• •Drift into tranquility with our new Lavender & Chamomile soy candle. Expertly blended and hand-poured in our Greek workshop, this serene fragrance is your invitation to slow down, breathe deeply, and find your peace. Crafted with 100% natural soy wax for a clean, lasting burn. Light it up and let the gentle aroma soothe your soul.
• •Elevate your everyday with Ember and Muse.🕯️Discover artisanal scented candles, diffusers, and room sprays, all handmade in Greece with the finest natural ingredients. Create an atmosphere you love, sustainably. Shop our collection now and bring warmth and elegance to your home! [Link to website]
• •Hello [Customer Name], Ever dreamt of crafting your own signature scent? Join Katerina and Nadia at our upcoming candle-making workshop! We’ll share our passion, guide you through the process, and help you create a beautiful soy candle to take home. It’s more than a workshop; it’s an experience. Limited spots available – book yours and ignite your creativity! [Link to workshop booking]
• •From our hands to your home 🫶 Each Ember & Muse candle is poured with passion! ✨ #HandmadeWithLove #CandleMaking #SoyWax #SmallBusinessGreece #BehindTheScenes #EmberAndMuse