Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Authentic & Personal, Creative & Unique

Brand Values

• •Passion for Racing
• •Community
• •Craftsmanship & Quality
• •Personalization & Customization
• •Authenticity & Small Business Support

Best Practices

• •Use racing slang and terminology naturally (e.g., "speed demons," "pits," "horsepower," "burning rubber") to show you're part of the community.
• •Keep it Personal and Authentic: Share the story behind the brand, the passion of the owner (Joella), and the "small business" aspect. Avoid overly corporate or impersonal language.
• •Inject Enthusiasm and Passion: Let the genuine love for racing shine through in your words. Use exclamation points where appropriate and convey excitement.
• •Be Approachable and Friendly: Use a conversational style. Address the audience directly and invite interaction. Phrases like "Hey there" or "Come say hi" work well.
• •Highlight Uniqueness and Craftsmanship: Emphasize the custom, handcrafted nature of the products and the care that goes into making them. Connect it back to the shared passion for racing.

Social Perception

Highly Positive, Valued for Customization, Seen as Authentic, Appreciated for Quality, Niche-Focused

Copy Examples

• •Stay hydrated in the pits or show off your passion on the go! 🏁 Our new engraved tumblers are here – designed by racers, for racers. Get yours personalized and let everyone know who you're rooting for! #EquinsityDesigns #DirtTrackLife #RaceDayReady
• •Just a small-town crew with a big love for dirt track racing! 👋 Equinsity Designs isn't just a store, it's our way of sharing the thrill of the track with you through unique, handcrafted gear. From our pits to yours! #SmallBusiness #RacingFamily #PassionForSpeed
• •Never lose your keys in the chaos of race day again! 🗝️ Our quirky, custom-engraved keychains are made with a dash of horsepower and a whole lotta love. The perfect small gift for your favorite speed demon (or yourself!). What will yours say? #CustomGear #RaceSwag #Equinsity
• •Hey [Customer Name]! Joella here from Equinsity Designs. Just wanted to let you know your custom [Product Name] is revving up in production! As a small, one-girl (and two shop dogs!) operation, I pour my heart into every piece. It'll be worth the wait! Thanks for supporting my passion for all things racing! 🤘 #Handcrafted #DirtTrackRacing #CustomerLove
• •Gear up your whole crew! 🏆 From custom race team shirts to personalized hats, Equinsity Designs helps your team look the part. We live and breathe this sport, just like you. Let's create something awesome together and hit the track in style! #RaceTeam #CustomApparel #EquinsityDesigns #DirtRacing