Brand Tone

Elegant & Sophisticated, Craft-Oriented & Quality-Focused, Appreciative of Detail & Design, Friendly & Accessible

Brand Values

• •Craftsmanship
• •Quality
• •Timeless Style
• •Customer Satisfaction
• •Aesthetic Appeal & Individuality
• •Eco-consciousness

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key brand vocabulary (e.g., "handcrafted," "genuine," "timeless," "elegant"), preferred sentence structure, and the "personality" of the brand (e.g., sophisticated yet approachable).
• •Prioritize "Handmade" and "Quality" Keywords: Consistently weave in terms that reinforce the core values of craftsmanship and high-quality materials across all platforms and product descriptions. Examples include "genuine leather," "hand-stitched," "artisan-made," "premium."
• •Emphasize Timelessness and Elegance: Use language that evokes enduring style rather than fast fashion trends. Words like "classic," "heritage," "refined," "sophisticated," and "enduring appeal" can support this.
• •Maintain Authenticity in Storytelling: When sharing product stories or brand background, use genuine and passionate language that reflects the care put into making the products. Avoid overly corporate or generic phrasing. Let the craftsmanship speak.
• •Adapt Tone Slightly by Platform, but Keep Core Consistent: While the core tone (elegant, quality-focused, craft-oriented) should remain, slight adjustments can be made. For instance, Instagram might allow for more evocative and aspirational language with emojis, while product descriptions need to be informative yet stylish. TikTok might use a more conversational and relatable version of the friendly aspect of the brand, while still showcasing the quality of the leather goods.

Social Perception

Positive Product Perception, Emerging Brand Awareness, Appreciation for Handmade Niche

Copy Examples

• •Discover the art of enduring style. Our new [Product Name] tote, handcrafted from the finest genuine leather, offers timeless elegance and everyday practicality. Each stitch tells a story of quality and dedication. Carry not just a bag, but a piece of craftsmanship.
• •Simplicity, perfected. ✨ Our genuine leather wallets are designed for the minimalist who appreciates true craftsmanship. Handmade with precision and built to last. #JustLeatherThings #HandmadeLeather #MinimalistStyle #GenuineLeather
• •Introducing our latest collection where classic design meets artisanal skill. Each piece is lovingly handmade, promising timeless appeal and the rich character only genuine leather can offer. Explore the new arrivals: [Link to Website]
• •Small details, big impact. Our [Product Name] leather keychain is more than an accessory; it's a handcrafted token of individuality. Made with passion and precision, it’s the perfect touch of handmade charm for your everyday.
• •A Little Bit of Leather, A Whole Lot of Love Crafted Just For You.