Brand Tone

Empathetic and Caring, Innovative and Expert, Solution-Oriented and Empowering, Clear and Direct, Trustworthy and Reassuring

Brand Values

• •Improving Quality of Life
• •Innovation
• •Accessibility
• •Connection and Relationships
• •Support and Understanding
• •Inclusivity

Best Practices

• •Lead with Empathy: Always start by acknowledging the user's (or their loved one's) challenges and frustrations. Use phrases that show understanding, like "Tired of...", "We understand the difficulty...", "Struggling to connect...".
• •Focus on Benefits, Not Just Features: While the technology is important, translate features (like "bi-conduction") into tangible benefits ("hear clearly even with earwax," "enjoy effortless conversations").
• •Use Clear, Simple, and Accessible Language: Avoid overly technical jargon. If technical terms are necessary, explain them briefly. The language should be as easy to understand as the device is to use.
• •Maintain a Positive and Empowering Outlook: Frame the product as a solution that restores joy, connection, and independence, rather than just a fix for a deficit. Use words like "rediscover," "empower," "reclaim," "enhance."
• •Reinforce Trust and Credibility: Subtly weave in elements of trust, such as "patented technology," "expert-designed," "award-winning," "testimonials," or "satisfaction guarantee," where appropriate, to reassure potential customers.

Social Perception

Positive Impact, Problem Solver, Technologically Advanced yet User-Friendly, Credible, Focused Niche

Copy Examples

• •Headline: Rediscover the Joy of Clear Conversations. Body: Tired of missed words and frustrating silences? MySpokeo’s innovative listening assistant brings back the ease of understanding. Designed with seniors and their loved ones in mind, hear every precious moment. Learn more about our patented bi-conduction technology.
• •Headline: For Caregivers: Make Every Interaction Count. Body: Communicating effectively is at the heart of great care. MySpokeo empowers you to connect effortlessly with those who have hearing challenges. Reduce repetition, enhance understanding, and bring more quality to your care. See how MySpokeo is transforming communication in healthcare.
• •Headline: The Science of Sound, The Simplicity of Connection. Body: After 5 years of dedicated research, our French-designed MySpokeo offers a revolutionary way to hear. With unique bi-conduction technology and plug & play ease, it’s never been simpler to enjoy crystal-clear conversations. Experience the MySpokeo difference.
• •Headline: Don't Let Hearing Loss Define Your Connections. Body: MySpokeo is more than a device; it’s a bridge to your loved ones. Easy to use and effective even with cerumen buildup, it’s designed to help you engage fully in life’s conversations. Reclaim the pleasure of easy communication today.
• •Headline: Award-Winning Innovation for Better Hearing. Body: Honored with the Prix Lépine 2025, MySpokeo is recognized for revolutionizing how we approach hearing assistance. Our mission is simple: to make conversations clear, natural, and accessible for everyone. Discover why experts and families trust MySpokeo.