Brand Tone

Faith-centric and Inspirational, Community-oriented and Inclusive, Sincere and Passionate, Positive and Celebratory, Direct and Informative

Brand Values

• •Faith
• •Community
• •Self-Expression (through Faith and Culture)
• •Inclusivity
• •Purpose and Gratitude
• •Support for Small Business

Best Practices

• •Anchor in Faith: Always circle back to the core values of faith, ensuring that messaging, even when product-focused, carries an undertone of spiritual connection or Islamic principles.
• •Use Community-Centric Language: Employ terms like "Ummah," "brothers and sisters," "community," and "togetherness" to foster a sense of belonging. Frame products as tools for shared identity and celebration.
• •Maintain a Positive and Uplifting Voice: Focus on the beauty, joy, and peace found in faith. Even when addressing challenges (like a small business owner's struggles), frame them within a context of faith and perseverance ("Alhamdulillah").
• •Be Sincere and Authentic: Share the "why" behind the brand and products. Authenticity resonates, especially with a community built on shared values. Avoid overly corporate or impersonal language.
• •Educate Gently: Where appropriate, subtly weave in the meaning behind Islamic terms or concepts used in product names or designs, making the brand accessible and informative for those who may be learning. This reinforces the value of self-expression through understanding.

Social Perception

Positive within its Niche, Community-Focused, Authentic, Educational/Reminder, Limited Mainstream Visibility (Expected)

Copy Examples

• •Instagram Post (New Product - Prayer Mat): Lay your worries down and connect with the Divine. Our new [Product Name] prayer mat, intricately designed with [mention a design element related to Islamic art/calligraphy], is more than just a mat – it's a sacred space for your daily moments of peace and reflection. Embrace serenity. #610CommonEra #Salah #IslamicHome #Faith #MuslimLifestyle
• •Facebook Ad (Children's Clothing Line): Nurture their hearts from the start. Our 'Mini Muslims' collection is designed to wrap your little ones in comfort and reminders of Allah's love. Teach them the beauty of 'Bismillah' with every outfit. Shop now and inspire the next generation. [Link] #MiniMuslims #FaithFashion #IslamicKids #RaisingMuslims #610CE
• •TikTok Video Caption (Behind the Scenes - Packing an Order): From our hands to your home, with love and duas. 🤲 Each 610 Common Era piece is packed with intention, hoping to bring a little more faith and joy into your life. Thank you for supporting our dream and sharing our values! ✨ #SmallMuslimBusiness #FaithInspired #CommunityLove #ModestWear #Alhamdulillah
• •Website Banner (Ramadan Collection): Ramadan Kareem! Embrace the blessed month with pieces that reflect its spirit. Our [Ramadan Collection Name] offers apparel and gifts to inspire reflection, prayer, and togetherness. Let this month heal you. [Shop Now Button]
• •Email Newsletter (Eid Greetings): Eid Mubarak from the 610 Common Era family to yours! May your days be filled with joy, blessings, and the warmth of community. Celebrate the beautiful tapestry of our Ummah with our 'Eid Mubarak Worldwide' collection – a reminder of our shared faith and global connection. [Link to Collection]