Brand Tone

Joyful & Whimsical, Personal & Friendly, Appreciative (of Nature & Customers), Creative & Passionate

Brand Values

• •Joy & Happiness
• •Creativity & Originality
• •Quality Craftsmanship
• •Eco-consciousness
• •Love of Nature
• •Personal Connection

Best Practices

• •Embrace a "Voice of Joy": Always aim for language that is positive, uplifting, and cheerful. Use words that evoke happiness, charm, and delight (e.g., "joyful," "delightful," "charming," "whimsical," "buzzing with," "a splash of").
• •Nature-Inspired Vocabulary: Weave in words and phrases related to nature, wildlife, and the outdoors, reflecting the core inspiration of the brand (e.g., "freshly picked," "blooms," "critters," "scamper," "wildlife," "eco-friendly").
• •Maintain a Personal, Artist-Led Feel: Write as if Beth, the artist, is speaking directly to the audience. Use "we" or "I" (when appropriate, as Beth) to foster a connection. Share glimpses of the creative process or inspiration.
• •Highlight Craftsmanship and Eco-Values Subtly: When mentioning materials or production, use terms like "lovingly illustrated," "crafted with care," "premium materials," and "eco-conscious" or "earth-kind" to reinforce these values without being overly technical.
• •Consistent Visuals and Text: Ensure the tone of the copy always matches the bright, colourful, and whimsical style of the illustrations. The words should feel like a natural extension of the artwork. Use emojis thoughtfully to enhance the cheerful tone where appropriate (e.g., 🌿✏️🐾🐞☀️✨).

Social Perception

Positive & Endearing, High Quality & Unique, Artist-Driven Appeal, Associated with Nature and British Wildlife

Copy Examples

• •Instagram Post (New Product - Notebook): "Freshly picked from our sketchbook! 🌿✏️ Our new [Product Name] notebook is buzzing with joyful blooms and curious critters, ready to catch all your brightest ideas. Printed on lovely eco-friendly paper, because we love our planet as much as we love a pretty pattern! #LittleBeeIllustrations #NewCollection #NatureInspired #StationeryLove #EcoFriendly"
• •Facebook Ad (Pet Portraits): "Capture the heart-melting charm of your furry (or feathery!) best friend! 🐾 Let Beth at Little Bee Illustrations create a whimsical, hand-drawn portrait that’s as unique as your beloved companion. A truly special keepsake or the perfect gift for the pet-lover in your life. Click to learn more and see their little personalities shine! #PetPortraits #CustomIllustration #DogLovers #CatLovers #LittleBeeArt"
• •Product Description (Tea Towel): "Brighten up your kitchen chores with a splash of countryside charm! 🐞 Our [Product Name] tea towel, featuring a delightful scamper of hand-illustrated British wildlife, is almost too pretty to use (but so wonderfully absorbent, you’ll want to!). Made with love and premium, earth-kind cotton. #KitchenJoy #Homeware #BritishWildlife #IllustratedGift #ShopLittleBee"
• •Email Newsletter Snippet (Seasonal): "Hello Sunshine! ☀️ Spring has sprung at Little Bee Illustrations, and our studio is bursting with fresh designs inspired by all the beauty awakening outside. From cheerful greeting cards to vibrant art prints, discover a little something to bring the magic of the season indoors. Let's make your world a little more colourful! #SpringCollection #ArtisanMade #JoyfulDesigns"
• •Website Banner (General): "Little Bee Illustrations: Spreading smiles with every stroke. Discover joyful, nature-inspired gifts, homeware, and stationery, lovingly illustrated by Beth. ✨"