Brand Tone

Enthusiastic, Engaging, Cute, Playful, Comforting

Brand Values

• •Stress Relief
• •Comfort
• •Collectibility
• •Novelty
• •Cute Aesthetics ('Kawaii')
• •Engagement
• •Enthusiasm

Best Practices

• •Use enthusiastic and engaging language with exclamations where appropriate.
• •Incorporate relevant emojis to enhance the tone on social media.
• •Highlight the stress-relieving and comforting aspects of squishies.
• •Emphasize the collectibility and novelty of the products by showcasing variety and new collections.
• •Maintain a cute and playful tone that aligns with the 'kawaii' aesthetic.

Social Perception

Trendy and youth-oriented, appealing to a niche community of squishy collectors and those seeking stress-relief products, with potential for impulse buys due to attractive designs and affordable prices.

Copy Examples

• •New Dessert Series Taba Squishy Toys are here! Can you bring me home?
• •Squish your stress away with our adorable collection of Taba Squishies!
• •Collect them all! We have 65+ food-themed squishies waiting for you!
• •Feeling overwhelmed? Our squishies offer a tactile and soothing experience!
• •Get your hands on our latest Squishmallow accessories! So cute! ✨