Brand Tone

Informative & Educational, Passionate & Enthusiastic, Friendly & Approachable, Authentic & Sincere, Calm & Serene, Slightly Mystical & Spiritual

Brand Values

• •Quality & Authenticity: Providing genuine, high-quality crystals.
• •Customer Education & Empowerment: Helping customers understand and choose crystals that resonate with them.
• •Ethical Sourcing: Showing concern for the origin of their products.
• •Passion & Joy: Sharing the beauty and positive energy of crystals.
• •Community: Building a connection with fellow crystal enthusiasts.
• •Well-being & Positive Energy: Positioning crystals as tools for personal growth and creating a positive environment.

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Informative, Passionate, Friendly, Authentic, Calm, Mystical) with examples of do's and don'ts for internal use.
• •Prioritize "You" over "We": Focus the copy on the customer's needs, feelings, and benefits (e.g., "Transform *your* space," "Adorn *yourself* with intention") to maintain a customer-centric and approachable feel.
• •Infuse Passion Authentically: Let genuine enthusiasm for crystals shine through, but avoid hype or unsubstantiated claims. Share personal connections or the "story" behind specific crystals when appropriate.
• •Educate Gently: Weave in educational content about crystal properties and uses naturally within product descriptions, social media posts, and blog content, rather than just listing facts. Frame it as sharing knowledge to empower the customer.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns with the visual elements used on the website and social media. Calm, aesthetically pleasing visuals should be paired with equally serene and thoughtful text. For TikTok, the upbeat visuals can be matched with enthusiastic and engaging, yet still informative, captions.

Social Perception

Trusted Source, Beautiful Products, Good Customer Service, Knowledgeable, Community-Oriented. The brand is generally perceived positively within its niche community as a reliable and passionate provider of crystals and crystal-related products.

Copy Examples

• •Instagram Post (Showcasing a new Amethyst Geode): Immerse yourself in the tranquil embrace of Amethyst. ✨ This stunning new geode is a treasure trove of calming energy, ready to transform your space into a sanctuary of peace and clarity. Each crystal is intuitively chosen, just for you. Discover its magic. #LowTideCollections #Amethyst #CrystalHealing #PeacefulVibes #SGCrystals
• •Facebook Ad (Promoting a Crystal Bracelet Collection): Adorn yourself with intention. 💖 Our handcrafted crystal bracelets are more than just beautiful accessories; they're daily reminders of your inner strength and purpose. Explore our new collection, ethically sourced and designed to align with your energy. Which crystal calls to you today? Shop now! #CrystalJewelry #WearableMagic #EthicallySourced #LowTideSG #PositiveEnergy
• •TikTok Video Caption (Quick showcase of various tumbles): Pocketful of good vibes! ✨ Rose Quartz for love, Citrine for joy, or maybe some grounding Hematite? Our crystal tumbles are perfect for carrying that positive energy wherever you go! Which one is your go-to? Let us know! 👇 #CrystalTok #Gemstones #SpiritualJourney #LowTideVibes #CrystalEnergy
• •Email Newsletter Snippet (Announcing a Live Sale): Hello Crystal Lover! Get ready to discover some truly unique treasures. ✨ Join us for our Facebook Live Sale this Friday at 7 PM SGT! We'll be showcasing new arrivals, rare finds, and sharing the stories behind these beautiful gems. It's more than a sale; it's a community gathering. See you there! #CrystalCommunity #LiveSale #NewArrivals #LowTideTreasures #SGCrystalShop
• •Product Description (For a Clear Quartz Point): Amplify your intentions with the master healer – Clear Quartz. This radiant point is a beacon of clarity, focus, and positive energy, ready to elevate your meditation practice or energize your sacred space. Ethically sourced and hand-selected for its vibrational quality, let this Clear Quartz piece be your guide to higher consciousness. Dimensions: Approx. 3" tall. #ClearQuartz #MasterHealer #CrystalEnergy #HighVibrations #SpiritualTools