Brand Tone

enthusiastic, community-focused, and helpful

Brand Values

• •Accessibility
• •Quality
• •Community
• •Customer Support
• •Customization & Personalization

Best Practices

• •Be Enthusiastic and Passionate: Use exclamation points where appropriate, and convey genuine excitement for the products and the hobby. Words like "unlock," "level up," "dream keyboard," and "awesome" can help.
• •Foster Community: Regularly mention and link to the Discord community. Use inclusive language like "fellow keeb-heads," "fam," and "welcome to the community."
• •Emphasize Helpfulness and Accessibility: Clearly state how the brand helps customers (e.g., switch testers to avoid guessing, local layouts, support for beginners).
• •Keep it Clear and Direct: While being enthusiastic, ensure the core message and call to action are easy to understand. Use straightforward language.
• •Maintain a Friendly and Approachable Voice: Use contractions (e.g., "we've," "don't"), emojis where suitable (especially on social media), and a generally informal yet professional tone that invites interaction.

Social Perception

MonacoKeys is generally perceived as a reliable source for mechanical keyboard parts, especially for European and German-speaking customers due to their offering of ISO-DE layouts. They are appreciated for making a wider variety of keycaps and components accessible. Customers value their switch tester service. Their fast shipping is also a plus. Some users have pointed out inconsistencies in keycap quality, such as color variations or legend printing, especially considering the price point of some sets. However, even with these criticisms, the products are often still seen as an improvement over more generic options.

Copy Examples

• •Unlock your perfect typing feel! 🚀 Our switch testers let you try 10 different switches so you can find *the one*. No more guessing, just pure tactile satisfaction. Join our Discord to chat with fellow keeb-heads!
• •Tired of the same old layout? We've got you covered! 💪 Explore our huge range of in-stock ISO and ANSI keycaps in your local language. Your dream keyboard is just a click away at MonacoKeys!
• •Level up your setup with our new Black On Grey keycaps! ⚫ Minimalist design with a pop of funky orange accent. 🍊 Dropping soon – hit the notification bell on our site and don't miss out!
• •Building your first custom keyboard? Welcome to the community! 😊 At MonacoKeys, we make it easy with quality parts, fast shipping, and friendly support every step of the way. Questions? We're here to help on Discord!
• •Experience the MonacoKeys difference: Blazing fast shipping to get your build started sooner, and first-class support in English & German if you need a hand. We're passionate about keyboards, just like you!