Brand Tone

Professional & Expert, Approachable & Relatable, Empowering & Confidence-Boosting, Educational & Informative

Brand Values

• •Quality & Excellence
• •Expertise & Education
• •Customer Satisfaction & Personalized Care
• •Enhancing Natural Beauty
• •Passion for the Craft

Best Practices

• •Lead with Expertise, Connect with Passion: Always ground your copy in professional knowledge and the high quality of your products/services, but infuse it with genuine enthusiasm for beauty and helping others achieve their goals. This balances authority with approachability.
• •Emphasize "Natural Enhancement": Consistently use language that reinforces the "barely there" philosophy – focus on enhancing existing beauty, achieving natural-looking results, and boosting confidence through subtle yet impactful treatments and products.
• •Speak to Both Professionals and Enthusiasts (Segment if Necessary): While the primary target for product sales might be professionals, acknowledge the informed enthusiast. Use clear, benefit-driven language. On platforms like TikTok, a more universally relatable and educational tone works well.
• •Be Visually Driven and Show Results: Accompany copy with high-quality before-and-after photos or videos. Let the results speak alongside your words, reinforcing claims of quality and transformation (e.g., "Check out these brows – they're giving me life!").
• •Maintain an Encouraging and Supportive Voice: Whether addressing fellow artists or clients, foster a sense of community and support. Use positive language, offer tips freely, and celebrate successes (both your clients' and your own). This builds trust and loyalty.

Social Perception

Trusted Expert, High-Quality Provider, Supportive & Engaging, Goal-Oriented

Copy Examples

• •Unlock the secret to flawlessly defined, natural-looking brows that last! ✨ Our Noemi Hybrid Stain (featured here in a custom mix of medium brown and graphite) delivers stunning, long-wear results every time. Perfect for the professional artist demanding quality and the client craving that 'I woke up like this' perfection. Tap to shop and elevate your brow game! #BarelyThereBeautyShoppe #NoemiHybridStain #BrowGoals #ProfessionalBrowProducts #BrowArtist
• •Got a tricky cowlick in your brows? 🙋‍♀️ Don't fight it, LAMINATE it! Watch how we transform unruly brows into sleek, perfectly sculpted arches. ✨ Brow lamination is a game-changer for taming those stubborn hairs and achieving your dream #BrowShape. Questions? Drop 'em below! #BarelyThereBeauty #BrowLamination #BrowTips #CowlickFix #BeautyHacks #SDSalon
• •Dreaming of effortlessly curled, lifted lashes? 😍 Our professional lash lift services at Barely There Beauty Bar (powered by top-tier products from our Shoppe!) give your natural lashes a stunning, wide-eyed look for weeks. Say goodbye to your lash curler and hello to beautiful, low-maintenance lashes. Book your transformation today! #LashLift #BarelyThereBeautyBar #NaturalBeauty #SanDiegoLashes #ProfessionalLashProducts
• •At Barely There Beauty Shoppe, we're more than just a supplier; we're your partner in artistry. Founded by a seasoned brow artist with a passion for quality and education, we meticulously curate professional-grade lash and brow supplies to help you achieve breathtaking results. We believe in enhancing natural beauty and empowering fellow artists with the tools and knowledge to excel. #BeautyProfessionals #BrowSupplies #LashProducts #EmpoweringArtists
• •Be the first to experience the latest innovation in brow artistry! ✨ Just landed at Barely There Beauty Shoppe: The new [Product Name] by [Brand]. Designed for precision and [key benefit], it's set to become your new go-to. As dedicated brow experts, we only stock products we trust to deliver exceptional results for you and your clients. Shop now and discover the difference. #NewArrival #BarelyThereBeauty #BrowExpert #ProfessionalBeauty