Brand Tone

Aspirational and Motivational, Youthful and Trendy, Community-focused, Direct and Action-Oriented, Slightly Edgy/Disruptive

Brand Values

• •Success & Ambition
• •Positive Change
• •Curiosity & Optimism
• •Quality
• •Innovation/Future-Forward
• •Self-Belief

Best Practices

• •Speak Directly to Your Target Audience: Use language, references (like 'to the moon' or NFT/crypto if relevant to the specific product/campaign), and a style that resonates with a young, ambitious, and potentially tech-interested demographic.
• •Infuse Values into Every Message: Ensure that values like ambition, self-belief, optimism, and a forward-thinking approach are subtly or overtly woven into product descriptions, social media captions, and website content.
• •Maintain Consistency Across Platforms, Adapt to Nuance: While the core tone remains the same, slightly adapt the expression for different platforms.
• •Focus on High-Quality Visuals: Streetwear and aesthetic clothing rely heavily on visual appeal. Ensure product photos and videos are professionally shot and styled to showcase the clothing in the best possible light.
• •Monitor and Adapt: As the brand grows and the market evolves, be open to refining the tone to ensure it remains relevant and impactful, while staying true to the core values.

Social Perception

The brand aims to be perceived as a guide for young entrepreneurs and those interested in blockchain and NFTs, fostering a community focused on positive change, success, and innovation within the fashion and digital space. They also aim to differentiate themselves as not being a typical brand that is boring.

Copy Examples

• •Believe in yourself!
• •Join NOW for 10% Discount ⬇️
• •Si estás aburrid@ de que todas las marcas de ropa sean iguales y buscas una que te represente de verdad...
• •Actúa rápido y asegura la tuya antes de que se agoten!
• •WORLDWIDE SHIPPING