Brand Tone

Aspirational and Inspiring, Elegant and Sophisticated, Warm and Inviting, Helpful and Guiding

Brand Values

• •Quality and Aesthetics
• •Comfort and Well-being
• •Personal Expression
• •Creating a Sanctuary

Best Practices

• •Maintain Visual-Verbal Harmony: Ensure that the language used in your copy complements the elegant and aspirational visuals showcased on your website and social media. If the images are sophisticated, the words should be too.
• •Focus on Benefits and Emotion: Instead of just listing product features, highlight how the products will make the customer feel or how they will enhance their home environment (e.g., "create a cozy reading nook," "add a touch of sophistication," "inspire tranquility").
• •Use Evocative Language: Employ descriptive adjectives and verbs that evoke a sense of style, comfort, and beauty. Words like "curated," "timeless," "serene," "effortless," "elevate," and "inspire" can reinforce the brand's aspirational and elegant tone.
• •Develop a Consistent Voice Across Platforms: Whether it's a website product description, an Instagram caption, or an email newsletter, the tone should remain consistent. This builds brand recognition and trust. Create a simple style guide if needed.
• •Engage with an Inspiring and Helpful Approach: When interacting with customers (e.g., in comments or DMs), maintain the warm, helpful, and inspiring tone. Offer styling advice or answer questions in a way that reinforces the brand's commitment to helping customers create beautiful homes.

Social Perception

Positive, stylish and contemporary home décor items, curated, modern and elegant lifestyle.

Copy Examples

• •Instagram Post (New Product - Vase): "Elevate your everyday. ✨ Introducing our new [Vase Name] – where timeless design meets modern elegance. Perfect for showcasing fresh blooms or standing alone as a statement piece. How would you style yours? #FlorianHome #HomeDecor #ElegantLiving #NewCollection #InteriorInspiration"
• •Website Banner (Seasonal Collection): "Welcome Warmth & Style: Discover the Spring Collection at Florian Home. Curated pieces to refresh your space and inspire a season of beautiful living."
• •Email Subject Line (Promotion): "Create Your Dream Sanctuary: Enjoy 15% Off Select Florian Home Treasures."
• •Product Description (Scented Candle): "Unwind and embrace tranquility with our [Candle Name] scented candle. Hand-poured with [key ingredients/scent notes], it’s designed to transform your home into a serene escape. Light it up and let the gentle aroma envelop your senses. #HomeFragrance #Relaxation #FlorianHomeComfort"
• •Blog Post Snippet (Styling Tips): "The secret to a captivating living room? It's all in the details. At Florian Home, we believe that carefully chosen décor can tell your unique story. Let's explore three simple ways to infuse personality and elegance into your space using accent pieces..."