Brand Tone

Friendly, comfortable, adventurous, and evocative of the Lake Garda region.

Brand Values

• •Comfort
• •Quality
• •Adventure
• •Regional Pride (Lake Garda)
• •Versatility

Best Practices

• •Emphasize the connection to Lake Garda and the surrounding region.
• •Highlight the comfort and quality of the materials used.
• •Showcase the versatility of the apparel for various activities, from everyday wear to sporting events.
• •Maintain a friendly and approachable tone in all communications.
• •Incorporate customer feedback and testimonials to build trust.

Social Perception

A brand that represents the beauty and spirit of Lake Garda, offering comfortable and high-quality apparel for everyday adventures.

Copy Examples

• •Capture the Soul of Garda Lake: Wear the Garda Vibe.
• •Experience the comfort and breathability of our Garda t-shirts, designed for your everyday adventures.
• •Garda Trentino Trail t-shirt: Made for performance, inspired by the landscape.
• •Our soft, durable cotton t-shirts are the perfect way to show your love for Lake Garda.
• •Join the Garda family! Our friendly team is here to help you find the perfect fit.