Brand Tone

Approachable and Friendly, Informative and Educational, Trendy and Youthful, Passionate and Enthusiastic, Trustworthy and Authentic

Brand Values

• •Curation and Quality
• •Accessibility and Inclusivity
• •Education and Empowerment
• •Passion for Skincare
• •Community
• •Innovation and Trend-Awareness

Best Practices

• •Embrace "Kool" & K-Culture Authenticity: Consistently incorporate Korean beauty terms (e.g., annyeong, chok chok, glass skin) where appropriate and maintain an enthusiastic, trend-aware voice that reflects the vibrancy of Seoul and K-Beauty culture. Use playful language and emojis to enhance the youthful, approachable feel (e.g., "glow-up," "skin obsession" 😉✨).
• •Prioritize Education & Empowerment: Always aim to inform. Whether it's a product description, social media post, or blog, provide valuable insights into ingredients, benefits, and K-Beauty routines. Frame copy to empower customers to make confident choices for their skin.
• •Foster Community with Inclusive Language: Use collective and friendly terms like "Seoul Mates," "Seoul Sisters," and "K-Beauty fam." Encourage interaction and user-generated content. Ensure the language is welcoming to both K-Beauty beginners and seasoned enthusiasts.
• •Highlight Curation & Founder Story: Remind the audience of the rigorous curation process and the founders' personal involvement and passion, especially their focus on products for sensitive skin. This builds trust and authenticity (e.g., "Handpicked by Ascia & Angie," "Personally tested for our Seoul Sisters").
• •Maintain a Positive & Passionate Voice: Convey genuine excitement about K-Beauty and the products offered. Focus on the positive transformations and the joy of skincare. The underlying message should always be one of passion for helping customers achieve their best skin ("The pursuit of the glow is real!").

Social Perception

Trusted K-Beauty Source, Informative and Helpful, High Quality and Effective Products, Good Customer Service, Associated with "Cool" and "Trendy", Female-Empowered

Copy Examples

• •✨ Glow Getters, assemble! ✨ Your new skin obsession has just landed at Kool Seoul! 👋 Say annyeong to the [Product Name] serum - packed with [Key Ingredient 1] & [Key Ingredient 2] to soothe, hydrate, and make your skin sing. We've tried it, we're obsessed, and we know you will be too! 😉 Tap to shop and let the glow-up begin! #KoolSeoul #KBeautyGlow #NewArrival #SkincareObsessed #SeoulSisters
• •Your K-Beauty Journey Starts Here, Seoul Mate! ✨ Hey [Customer Name], ever felt overwhelmed by the 10-step routine? We get it! That's why our founders, Ascia and Angie (fellow sensitive skin gals!), have personally curated the 'Seoul Starter Set' – your perfect intro to the magic of K-Beauty. Gentle, effective, and oh-so-Kool. 😉 Ready to find your glow? [Link to Set]
• •(Text on screen: Is this the dreamiest K-Beauty texture EVER? 😍) Hey K-Beauty fam! 👋 Your #TextureTuesday treat is here! Look at this [Product Name] goodness – so lightweight, so hydrating! 💦 Perfect for [Skin Concern/Benefit]. Our Seoul Sisters are already raving! Duet us with your fave K-Beauty textures! #KoolSeoulShop #KBeautySecrets #ViralSkincare #TikTokMadeMeBuyIt
• •Tired of breakouts? 😔 We've got you, Seoul Mate! Discover our handpicked K-Beauty heroes specifically chosen to help calm, clear, and balance oily & acne-prone skin. From gentle cleansers to targeted treatments, find your path to clearer skin with Kool Seoul. Our founders personally vet every product – because your skin deserves the best! Shop the collection now. 👇 #KoolSeoul #KBeautyForAcne #ClearSkinJourney #KoreanSkincare #TrustedKBeauty
• •Unlock the Secrets to Glass Skin! ✨ Our latest K-Beauty Blog post dives deep into achieving that coveted radiant glow. Learn the steps, discover the best products (all Kool Seoul approved, of course!), and start your journey to luminous skin today! Read Now & Get Your Glow On! [Link to Blog] #KoolSeoulBlog #KBeautyEducation #GlassSkin #KoreanBeautyTips