Brand Tone

Authentic & Appreciative, Inspirational & Evocative, Personal & Passionate, Warm & Inviting

Brand Values

• •Craftsmanship & Authenticity
• •Cultural Appreciation
• •Quality & Uniqueness
• •Aesthetic Beauty & Warmth
• •Customer Inspiration

Best Practices

• •Embrace Storytelling: Focus on the origin, the maker (if known), and the cultural significance of the items. Use descriptive language that paints a picture and evokes emotion, connecting the product to a larger narrative of craftsmanship and heritage.
• •Highlight Uniqueness and Craftsmanship: Consistently use terms like "handmade," "handcrafted," "unique piece," "artisan-made," and "authentic." Explain what makes each item special.
• •Use Warm, Evocative, and Sensory Language: Appeal to the senses. Describe textures, colors, patterns, and the ambiance the products create (e.g., "velvety touch," "sun-kissed colors," "intricate geometric patterns," "a warm, inviting glow").
• •Maintain a Personal and Passionate Voice: Write as if you are sharing something you genuinely love and believe in. Let your passion for oriental design and craftsmanship shine through. Address the customer in a friendly and appreciative manner.
• •Ensure Visual and Textual Harmony: The copy should always align with the visual identity of the brand. The images showcase beauty and intricacy; the text should reinforce these qualities with elegance and rich description. Keep the language consistent across all platforms, from product descriptions to social media captions and customer service interactions.

Social Perception

Niche & Specialized, Artistic & High-Quality, Trusted for Authenticity, Visually Appealing

Copy Examples

• •Each swirl and etching on this handcrafted Moroccan tray tells a story of ancient artistry. More than just a serving piece, it's a unique treasure, meticulously made by skilled hands to bring a touch of Marrakesh magic to your home. Imagine it gracing your coffee table, a vibrant centerpiece for gatherings and quiet moments alike.
• •Golden hour hues and the intricate dance of patterns ✨. Our latest collection of handmade Berber cushions has arrived, each one a unique piece of art, woven with tradition and soul. Which one speaks to your sanctuary? #Myshams #OrientalDecor #HandmadeHome #MoroccanStyle #UniqueFinds
• •Dear [Customer Name], this week at Myshams, we invite you to journey with us to the heart of oriental craftsmanship. Discover new arrivals, handcrafted with passion and designed to infuse your space with warmth and timeless beauty. Let us help you find that perfect, unique piece you've been searching for.
• •Myshams was born from a love for the vibrant souks, the intricate details, and the soulful artistry of oriental design. We believe your home should be a reflection of your journey and your dreams. That's why we personally select each handmade piece, ensuring it carries not just beauty, but a story of tradition and authentic craftsmanship.
• •Tired of the ordinary? ✨ Transform your living space with Myshams' exquisite collection of handmade oriental decor. From radiant lanterns to plush cushions, discover unique treasures that tell a story. Shop now and bring home the magic of the Orient! #MyshamsDE #Wohnkultur #Handgefertigt #OrientalischeDeko