Brand Tone

Passionate & Authentic, Friendly & Approachable, Health-Conscious & Informative, Quality-Driven, Community-Oriented

Brand Values

• •Quality
• •Authenticity
• •Health & Wellness
• •Customer Focus
• •Passion
• •Natural Simplicity
• •Community Engagement

Best Practices

• •Tell Your Story: Consistently weave in the brand's origin story and the passion behind it. This builds authenticity and connection.
• •Focus on "Clean" and "Natural": Always highlight the use of minimal, high-quality, natural ingredients and grass-fed beef. This reinforces health and quality values.
• •Use Engaging, Slightly Informal Language: Maintain a friendly, approachable, and enthusiastic voice. Avoid overly corporate or technical jargon. Phrases like "we luv our customers" can be used judiciously.
• •Emphasize Benefits, Not Just Features: Connect the product (high protein, natural) to the customer's lifestyle (fitness, wellness, adventure, healthy snacking).
• •Be Community-Centric: Acknowledge and engage with your target audience (South Africans in the UK, fitness community, food lovers). Use language and references that resonate with them (e.g., "Saffa," "howsit"). Encourage interaction and sharing of experiences.

Social Perception

Positive, Trusted, Healthy Alternative, Gourmet/Artisan, Engaging

Copy Examples

• •Headline: Fuel Your Adventure. Taste Tradition. Luvbiltong. Body: Handcrafted with premium British beef and authentic South African spices, our biltong is the high-protein, guilt-free snack your body will thank you for. Grab a pack and taste the Luv!
• •Social Media Post: That Friday feeling just got tastier! 🎉 Whether you're hitting the gym, exploring the great outdoors, or just need a delicious pick-me-up, Luvbiltong is here for your journey. What’s your go-to flavour? #Luvbiltong #HighProteinSnack #WeekendVibes #UKBiltong
• •Product Description Snippet: Our Chilli Biltong isn't just a snack, it's an experience. Made with the finest cuts of grass-fed beef and a fiery blend of natural spices, it’s the perfect kick of flavour and protein. Simply delicious, naturally better.
• •About Us Snippet (for a flyer): From a passion for real food to a family-run business, Luvbiltong is all about sharing the authentic taste of South African biltong. We use only the best British beef and a handful of natural ingredients – because simple is simply better. Join our flavour journey!
• •Promotional Email Subject: Taste the Award-Winning Difference! Fuel Your Fitness with Luvbiltong. Body: Hi [Customer Name], Looking for a snack that’s both delicious AND packed with natural protein? Our Great Taste award-winning biltong is crafted with love, grass-fed beef, and zero nasties. Perfect for your pre or post-workout fuel! Discover your new favourite today.