Brand Tone

Enthusiastic, Passionate, Knowledgeable, Performance-Oriented, Community-Focused (for car enthusiasts), Direct, Action-Oriented, Possibly a touch of aspirational or excitement.

Brand Values

• •Quality
• •Performance
• •Customer Enthusiasm/Passion
• •Service
• •New Zealand Focused

Best Practices

• •Speak the Enthusiast's Language: Use terminology and references that resonate with car lovers and performance tuners. Avoid overly generic or overly technical jargon where inappropriate for the platform (e.g., TikTok vs. a detailed product page).
• •Always Radiate Passion: Let the genuine love for cars and performance shine through in every piece of content. Whether it's a product description or a social media update, the underlying enthusiasm should be palpable.
• •Focus on the "Why" (The Envy/Result): Don't just sell parts; sell the outcome – the thrill, the improved lap times, the head-turning look, the *envy* of others. Connect parts to the desired experience.
• •Be Approachable and Part of the Community: Engage with comments and messages in a friendly, knowledgeable way. Share user-generated content (with permission) to foster a sense of community.
• •Maintain a "Performance First" Stance: While friendly, the core message should always circle back to enhancing vehicle performance, quality, and the benefits these bring to the enthusiast. Ensure this is evident even in shorter-form content.

Social Perception

As a Go-To Source for Performance Parts, For Car Enthusiasts, By Car Enthusiasts, Trustworthy (Implied)

Copy Examples

• •Website Hero Banner: "Unleash Your Ride's True Potential. Output Envy: New Zealand's home for elite performance car parts. Fuel your passion, ignite the envy."
• •Instagram Post (showing a new intercooler): "Cooler temps, hotter performance! 🔥 Get your hands on the latest [Brand/Output Envy] intercooler and feel the difference. Your engine will thank you. #OutputEnvy #PerformancePartsNZ #BoostedNZ #CarMods"
• •Facebook Ad (targeting users interested in specific car models): "Building your dream [Car Model]? We've got the heart-stopping performance parts to make it a reality. From screaming exhausts to track-ready suspension, Output Envy delivers. Shop now and make them stare!"
• •Product Description (for an Output Envy branded part): "Engineered for the kiwi enthusiast, by kiwi enthusiasts. Our Output Envy Stage 2 clutch kit is built to handle serious power while giving you the feedback you crave on the street or track. Quality you can feel, performance that gets noticed."
• •Email Newsletter Subject Line: "🔥 Weekend Project? Power Up with Output Envy's New Arrivals!"