Brand Tone

Aspirational, friendly, and supportive

Brand Values

• •Style & Modern Design
• •Comfort
• •Functionality/Practicality
• •Personalization/Individuality
• •Creating Memories
• •Quality
• •Affordability
• •Careful Curation

Best Practices

• •Develop a Brand Voice Guide: Detailing core tone words (e.g., Aspirational, Friendly, Supportive, Modern, Practical), 'words we use,' and 'words we avoid' to ensure copywriting alignment. Key tone words: Welcoming, Inspiring, Stylish, Practical, Heartfelt.
• •Focus on 'You' (The Customer): Frame benefits and descriptions around how products enhance the customer's life and home. Use 'your,' 'you,' and speak directly to their aspirations for their living space. Example: Instead of 'Our products are high quality,' try 'You'll love the exceptional quality and lasting style our pieces bring to your home.'
• •Tell a Story (Even a Small One): Connect products to the idea of creating a 'home' rather than just a 'house.' Emphasize the experiences and feelings associated with a well-designed space – comfort, joy, personality, making memories. Example: For a lamp, don't just list features; describe how it creates a 'cozy reading nook' or 'welcoming ambiance for guests.'
• •Maintain Clarity and Simplicity: Language should remain accessible and easy to understand. Avoid overly technical jargon. The current website text is a good example of this. Keep descriptions clear, focusing on the blend of contemporary design and everyday usability.
• •Be Consistent Across All Touchpoints: Ensure the tone used on the website (product descriptions, About Us, FAQs) would be the same if the brand had social media, email newsletters, or customer service interactions. This builds trust and a recognizable brand personality. If Home Moderna expands to social media, the current website tone (welcoming, aspirational) should directly translate to posts and interactions.

Social Perception

The primary perception is shaped by the website itself, which presents as a legitimate e-commerce store focused on modern home goods. The Shopify domain name might suggest to a technically savvy user that it's a relatively new or small-scale e-commerce operation.

Copy Examples

• •Headline for Homepage/Social Media: Your Home, Reimagined. Discover pieces that blend modern style with everyday comfort at Home Moderna.
• •Product Category Description (e.g., Kitchen): Create a kitchen that inspires! From clever gadgets to chic essentials, Home Moderna helps you craft a space where cooking is a joy and memories are made daily.
• •Email Subject Line for a Promotion: Special Treat: Make Your Dream Home a Reality for Less!
• •About Us Snippet for Social Media Bio: At Home Moderna, we believe your home should be a stylish sanctuary. We carefully select modern, quality pieces to help you create a space you truly love. Style, comfort, and you – at the heart of every room.
• •Call to Action on a Product Page: Ready to add a touch of modern elegance? Bring this [Product Name] home today and start loving your space even more!