Brand Tone

accessible, savvy, and enthusiastic, with a rebellious streak

Brand Values

• •Accessibility/Affordability
• •Quality
• •Value for Money
• •Ethical Practices
• •Customer Satisfaction
• •Empowerment/Confidence
• •Authenticity (in their own way)

Best Practices

• •Embrace "Rebellious Affordability": Consistently highlight the core message of getting designer-inspired luxury without the designer price. Use confident, slightly cheeky language that suggests an intelligent "hack" to luxury.
• •Be Enthusiastic and Passionate: Let your love for fragrance and your products shine through. Use positive, energetic language. Words like "love," "amazing," "iconic," "favourite" are good starting points.
• •Stay Relatable and Accessible: Continue to mention being a UK-based family business. Use straightforward, friendly language that avoids overly technical jargon. Engage with customer comments and feedback in a warm manner.
• •Champion Ethical Values Clearly: Regularly remind customers about the vegan, cruelty-free, and UK-made aspects. This builds trust and appeals to conscious consumers. Frame it as part of being a "good" rebel.
• •Use Social Proof Authentically: Continue to weave in snippets of positive customer reviews and testimonials. This reinforces trust and the "savvy shopper" angle. Phrases like "Our customers say it best..." or highlighting star ratings can be effective.

Social Perception

Positive. Smart Choice. High Quality for the Price. Trustworthy. Ethically Conscious. Relatable.

Copy Examples

• •Headline: Smell Like a Millionaire. Spend Like a Rebel. Body: Why pay for a label when you can have the luxury scent without the high-street heist? Our Rouge Rebellion, inspired by Baccarat Rouge 540, delivers all the iconic allure, none of the wallet-ache. Be smart. Smell amazing. Join the Rebel Aromas revolution.
• •Social Media Post (Image: Flat lay of a perfume bottle with everyday luxury items like a coffee and a book): Your daily dose of luxury just got a rebellious upgrade. ✨ At Rebel Aromas, we believe smelling incredible shouldn't be reserved for special occasions (or massive bank balances!). Handcrafted in the UK, our inspired-by scents are vegan, cruelty-free, and oh-so-close to your designer faves. Go on, treat yourself without the guilt. #RebelAromas #AffordableLuxury #DupeThat #UKMade #VeganFragrance
• •Product Description Snippet (for a men's fragrance): Conquer your day with 'Untamed Force', our homage to Dior Sauvage. We've bottled that same raw energy and sophisticated freshness you love, using high-quality, long-lasting ingredients. Because true confidence doesn't come with a designer price tag—it comes from feeling undeniably good. Smell powerful. Spend wisely. Be a Rebel.
• •Email Subject Line: Tired of Overpriced Perfume? We're Spilling the Tea (and the Scents!) Email Body Snippet: Let's be honest, smelling amazing feels great, but emptying your bank account for it? Not so much. Rebel Aromas was born from a simple idea: bring you those iconic, head-turning fragrances you adore, at prices that make sense. We're a small UK family business pouring love and the best ethically sourced ingredients into every bottle. Ready to join the fragrant rebellion?
• •TikTok Video Concept Caption: POV: You used to save your expensive perfume for "best" but now you spray your Rebel Aromas dupe with abandon because it's £20 and smells just as good. 😉💅 #SmellExpensiveSpendLess #RebelAromas #DupeAlert #PerfumeTok #BougieOnABudget