Brand Tone

Aspirational & Sophisticated, Exclusive & Curated, Confident & Direct

Brand Values

• •Exclusivity & Individuality
• •Style & Design
• •Empowerment & Leadership
• •Personality Reflection

Best Practices

• •Emphasize Exclusivity and Curation: Continuously use language that reinforces the idea of carefully selected, unique pieces (e.g., 'hand-picked,' 'curated collection,' 'limited selection,' 'distinctive design').
• •Mirror Visuals: If the images are sophisticated and aspirational, the language should mirror this.
• •Highlight Empowerment: Connect watch selection to personal power and leadership.
• •Focus on Design and Quality: Reiterate the brand's commitment to exceptional design and quality at an attainable price.
• •Showcase Individuality: Emphasize how the watches allow men to express their unique style and personality.

Social Perception

A brand that offers exclusive, high-quality watches that empower men to express their individuality and leadership through sophisticated style.

Copy Examples

• •Elevate your presence. Discover timepieces meticulously selected to reflect your legacy.
• •Chosen: Where exclusivity meets unparalleled design. Hand-picked for the discerning gentleman.
• •Unleash your inner leader. A Chosenn watch isn't just a timepiece, it's a statement.
• •Crafted for confidence. Explore our curated collection of watches designed to amplify your style.
• •More than a watch, it's a reflection of you. Find the perfect Chosenn to express your unique personality.