Brand Tone

Warm, Friendly, Passionate, Creative, Helpful, Accommodating, Professional, Quality-Conscious

Brand Values

• •Craftsmanship & Quality
• •Personalization & Uniqueness
• •Customer Collaboration & Service
• •Passion & Creativity
• •Family & Local Business
• •Making Moments Memorable

Best Practices

• •Emphasize "Handmade" and "Personalized": Consistently use terms that highlight the custom, handcrafted nature of the products (e.g., "käsintehty," "yksilöllinen," "personoitu," "uniikki"). This reinforces the core value proposition.
• •Maintain a Warm and Approachable Voice: Write as if you're speaking to a friend or a valued member of your community. Use welcoming language and express genuine enthusiasm for your craft and customer projects. Reflect the family-run, passionate duo aspect.
• •Highlight Quality and Finnish Origin (where applicable): Mention the quality materials like "Finnish birch plywood" ("suomalainen koivuvaneri") and the care taken in craftsmanship. This builds trust and justifies value.
• •Encourage Collaboration and Customization: Actively invite customers to share their ideas and co-create. Use phrases like "Let's design together," "Share your vision," or "How can we make your moment special?"
• •Showcase the "Why" - Making Moments Special: Connect the products to the emotions and significance of the occasions they are for (e.g., "make your celebration unforgettable," "a cherished keepsake," "elevate your brand"). Focus on the joy and memorability your products bring.

Social Perception

Highly Positive, Excellent Customer Service, Reliable & Trustworthy, Creative & Innovative, Viewed as a local gem

Copy Examples

• •Headline: Make Your Moments Unforgettable. Personalized by Our Hands, Inspired by You. Body: At MyoCrafts, we pour our passion into every handcrafted piece. From custom wedding décor that tells your unique love story to bespoke business signage that makes your brand shine, we bring your vision to life with quality Finnish craftsmanship. Let's create something beautiful together.
• •Headline: The Perfect Gift, Uniquely Yours. Handcrafted with Love in Nokia. Body: Searching for a gift that speaks from the heart? Discover our range of personalized wooden and acrylic treasures, lovingly made by our family team. Add a name, a special date, or a heartfelt message to create a keepsake that will be cherished for years to come.
• •Headline: From Our Workshop to Your World: Quality Craftsmanship, Endless Possibilities. Body: We believe in the magic of handmade. Using beautiful Finnish birch plywood and a sprinkle of creative flair, we design and craft unique items for your home, celebrations, and business. Have an idea? We'd love to hear it – the sky's the limit!
• •Headline: Your Vision, Our Craft: Let's Design Something Amazing. Body: At MyoCrafts, collaboration is key. Whether it's a custom cake topper for that special celebration or unique corporate gifts that leave a lasting impression, we work with you every step of the way. Experience the joy of personalized design and exceptional quality.
• •Headline: More Than Just Crafts. It's MyoCrafts – Where Passion Meets Precision. Body: As a brother-sister duo, our heart is in every piece we create. We combine our love for design and hands-on making to bring you high-quality, personalized products that add a touch of Finnish charm to life's important moments. Explore our collection or bring us your unique idea!