Brand Tone

Warm, authentic, and approachable luxury

Brand Values

• •Quality & Craftsmanship
• •Customer Experience
• •Sustainability & Eco-consciousness
• •Accessibility
• •Passion & Authenticity
• •Community & Connection

Best Practices

• •Highlight the craftsmanship and hand-poured nature of the candles.
• •Emphasize the use of natural, non-toxic ingredients and eco-conscious practices.
• •Maintain a friendly, approachable tone that reflects the founders' personality.
• •Focus on the sensory experience and the atmosphere the candles create.
• •Communicate the value proposition of 'luxury quality at a friendly price.'

Social Perception

A well-regarded brand known for high-quality, eco-friendly candles and exceptional customer service, perceived as both luxurious and accessible.

Copy Examples

• •"Hand-poured with love in Syracuse, our soy wax candles are designed to elevate your everyday rituals."
• •"Experience the difference of non-toxic fragrances and 100% organic soy wax. Good for you, good for the planet."
• •"From our hands to your home, each Wicked Aromas candle is crafted with passion and care by Mahlon & Shannon."
• •"Transform your space with our thoughtfully designed scents, creating the perfect ambiance for any mood."
• •"Luxury you can afford. Indulge in high-quality fragrances without breaking the bank."