Brand Tone

Sophisticated, Personalized, and Inspiring

Brand Values

• •Quality & Craftsmanship
• •Personalization & Bespoke Service
• •Client-Centricity
• •Artistic Integrity & Curation
• •Accessibility (within a high-end market)

Best Practices

• •Emphasize Personalization and Collaboration: Consistently use language that highlights the bespoke nature of the service and the collaborative journey with the client (e.g., "tailor-made for you," "your vision, our expertise," "working closely with you").
• •Maintain an Elegant and Articulate Vocabulary: Use sophisticated yet clear language. Avoid overly casual slang or jargon, but ensure terms related to art and design are used accurately and inspiringly (e.g., "curated," "bespoke," "commission," "aesthetic," "provenance").
• •Showcase Expertise with Confidence, Not Arrogance: Reference experience and knowledge to build trust (e.g., "With over 25 years of expertise...", "Our seasoned consultants...") but balance it with a client-focused, supportive tone.
• •Focus on the Transformative Power of Art: Go beyond describing the art itself; talk about the impact it has on a space and on the people who experience it (e.g., "elevate your interiors," "create an atmosphere," "art that inspires").
• •Ensure Visuals and Text are Cohesive: The sophisticated and inspiring tone in the copy should be mirrored by high-quality imagery of the art and its installations across all platforms. The story told by the words must match the story told by the visuals.

Social Perception

High-End & Professional, Experts in Bespoke Art & Framing, Trusted by Designers & High-Profile Clients, Curators of Fine Art

Copy Examples

• •Homepage Headline: "Transform Your Space with Art as Unique as You Are. Discover Bespoke Art Consultancy with 55MAX."
• •About Us Snippet: "At 55MAX, we believe art is more than decoration—it's a personal statement. For over 25 years, our dedicated consultants have passionately guided clients in curating and commissioning exceptional artworks that elevate interiors and inspire daily life. Your vision, our expertise, brought to life."
• •Bespoke Service Description: "Imagine art crafted exclusively for your vision. Our bespoke commission service offers a seamless journey from concept to breathtaking reality, connecting you with gifted artists or leveraging our in-house talent to create a piece that is unequivocally yours."
• •Social Media Post (Instagram - with an image of a stunning art installation): "Elevating this beautiful Mayfair residence with a statement piece that speaks volumes. At 55MAX, we delve deep to understand your aesthetic, curating and creating art that doesn’t just fit a space, but transforms it. ✨ #55MAX #LuxuryArt #InteriorDesign #BespokeArt #ArtConsultancy #LondonArt"
• •Online Gallery Introduction: "Explore the 55MAX Collection: A carefully curated selection of works from compelling emerging talents and renowned established artists. Each piece is chosen for its power to captivate and transform. Find the art you'll love, forever."