Brand Tone

Elegant, Caring, Trustworthy, Inspiring, Delicate

Brand Values

• •Quality
• •Customer Well-being & Safety
• •Elegance & Sophistication
• •Trust & Transparency
• •Customer Satisfaction
• •Accessibility to Style

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., "Elegant," "Caring," "Reassuring," "Sophisticated"), preferred vocabulary (e.g., "semijoias," "hipoalergênico," "banhado a Ouro 18K"), and phrases to avoid. Share this with anyone creating content.
• •Prioritize "Benefit to Customer" Language: Continuously answer "What's in it for the customer?" Focus on how the quality (e.g., "Diamond Varnish for lasting shine") and safety (e.g., "Nickel-Free for sensitive skin") directly benefit them (e.g., "wear with confidence," "comfortably beautiful").
• •Maintain Visual-Copy Cohesion: Ensure the elegance and sophistication conveyed in the copy are mirrored in the product photography, website design, and social media visuals. The high-quality nature of the semi-jewels should be apparent.
• •Be Consistent Across All Channels: Whether it's a website product description, a TikTok caption, an email newsletter, or customer service interaction, the tone should remain consistent. This builds trust and brand recognition.
• •Listen and Adapt (Slightly): While maintaining core values and tone, pay attention to customer language and feedback in reviews and comments (once more are available). This can help refine how key messages are phrased to resonate best, without losing the brand's essence. For instance, if customers frequently praise the "delicacy," ensure this word is naturally integrated.

Social Perception

Perception is likely shaped by their direct marketing, which focuses on elegance, quality, and the hypoallergenic nature of their semi-jewels. Customers who prioritize these aspects and have positive experiences are likely to perceive the brand favorably.

Copy Examples

• •Headline: Shine with Confidence. Discover Our Hypoallergenic Semi-Jewels. Body: Embrace elegance without compromise. At Liven Jóias, each piece is crafted with 18K gold plating and a dedication to your skin's well-being. Feel beautiful, comfortably. Call to Action: Explore the Collection
• •Headline: Timeless Style, Modern Care. Liven Jóias – Crafted for You. Body: From classic staples to contemporary statements, our semi-jewels are designed to inspire. Experience the lasting brilliance of Diamond Varnish and the gentle touch of nickel-free materials. Call to Action: Find Your Signature Piece
• •Headline: The Liven Promise: Sophistication, Quality, and Your Comfort. Body: We believe luxury should feel good. Our hypoallergenic collection, backed by a 6-month warranty, ensures you can wear your favorite Liven pieces every day, worry-free. Call to Action: Shop with Peace of Mind
• •Headline: Elevate Your Everyday: The Gentle Touch of Liven Semi-Jewels. Body: Why choose between beauty and comfort? Our 18K gold-plated and white rhodium-plated semi-jewels offer sophisticated style that’s kind to your skin. Because you deserve to sparkle, inside and out. Call to Action: Discover Your Sparkle
• •Headline: More Than Just Jewelry – It's a Feeling. Experience Liven. Body: Each Liven Jóias piece is packed with care, ready to bring a touch of sophistication and joy to your day. Unbox confidence, unbox Liven. Call to Action: Treat Yourself Today