Brand Tone

Youthful & Trendy, Confident & Empowering, Playful & Glamorous, Aspirational yet Accessible, Direct & Promotional

Brand Values

• •Fashion-Forwardness
• •Style & Glamour
• •Confidence
• •Customer Connection (implied)
• •Affordability (implied)

Best Practices

• •Know Your Audience Deeply: Understand their language, humor, aspirations, and what resonates with them. Use the slang and references they use, but authentically.
• •Develop a Tone of Voice Guide: Even a simple one that outlines key characteristics (e.g., "Playful, Confident, Trendy, Empowering, slightly cheeky") and lists "do's and don'ts" for language and emojis.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook ad, or a customer service email, the core tone should be recognizable.
• •Embrace Visual Storytelling in Your Copy: Let the vibrant and glamorous nature of the products shine through descriptive and evocative language that complements the visuals. Use emojis strategically to add personality and visual appeal.
• •Engage and Listen: Pay attention to how your audience communicates in comments and messages. Adapt and refine your tone based on this interaction, ensuring it always feels current and relatable. Actively encourage user-generated content and incorporate their language and enthusiasm into your own.

Social Perception

A go-to for trendy "night out" or "special occasion" outfits by a younger female demographic. Visually appealing and aligned with current Instagram aesthetics. A source of style inspiration. Responsive on social media for inquiries.

Copy Examples

• •Stop scrolling, babe! 🔥 Your next OBSESSION just landed. This [Dress Name/Type, e.g., 'slinky satin mini'] is EVERYTHING. Date night? Girls' night? Sorted. ✨ Tap to shop before it’s gone! #JellysGlamour #NewCollection #OOTN #MustHaveDress #GlamGoals
• •Ready for a wardrobe refresh that screams YOU? 💖 Jelly's Glamour brings you the hottest trends and head-turning looks that won’t break the bank. From chic day vibes to full-on glam nights – we've got you covered. Shop Now & Unleash Your Inner Icon! [Link to website]
• •LEVEL UP YOUR LOOK. ✨ Discover New Arrivals & Slay All Day. Shop Jelly's Glamour.
• •🚨 OMG! Up to 50% OFF SITEWIDE is HAPPENING NOW! 🚨 Don't miss out, glam queen!
• •(Image 1: Casual chic outfit. Image 2: Full glam dress) Weekend Vibe Check! 🥂 Brunch Babe or Party Princess? 🤔 Vote below & shop your faves! 👇 #JellysGlamourStyle #WeekendFashion #StylePoll