Brand Tone

Artisanal, Exclusive, Elegant, Refined, Cultural, Traditional, Feminine, Creative, Passionate, Story-driven

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Italian Heritage & Culture
• •Beauty & Elegance
• •Customer Focus
• •Feminine Empowerment
• •Authenticity

Best Practices

• •Prioritize high-quality visuals that showcase the craftsmanship and detail of Isotta Gioielli's jewelry.
• •Share behind-the-scenes content showcasing the artisanal process and the individuals involved in creating the jewelry.
• •Develop engaging storytelling around the inspiration behind each collection, emphasizing Italian culture and heritage.
• •Highlight the uniqueness and unrepeatable nature of each piece to appeal to customers seeking individuality.
• •Empower feminine individuality by subtly weaving in the themes of feminine creativity, entrepreneurship, and the appreciation of unique beauty and class.

Social Perception

Isotta Gioielli aims to be perceived as a high-quality, artisanal Italian jewelry brand offering unique, handcrafted pieces, emphasizing feminine entrepreneurship and Italian cultural inspiration.

Copy Examples

• •Discover the artistry of Isotta Gioielli, where each piece is a handcrafted masterpiece born from Italian tradition.
• •Embrace your individuality with our unique ceramic jewelry, adorned with 24K gold and inspired by the beauty of Italy.
• •Indulge in the elegance of Isotta Gioielli, a timeless investment that expresses your love for beauty and culture.
• •Experience the passion behind every Isotta Gioielli creation, meticulously handcrafted by skilled artisans in Italy.
• •Unveil the story of Isotta Gioielli, where feminine entrepreneurship meets exceptional craftsmanship and timeless design.