Brand Tone

Knowledgeable & Professional, Friendly & Approachable, Community-Oriented & Supportive, Trustworthy & Reliable, Innovative & Forward-Thinking

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Community Support
• •Art Appreciation & Preservation
• •Integrity & Trust
• •Innovation

Best Practices

• •Always Emphasize Expertise and Quality: Consistently mention the experience of the staff, the quality of materials, and the craftsmanship in your copy. Use terms like "expert," "museum-quality," "conservation-grade," and "lifetime guarantee" where appropriate.
• •Maintain a Friendly and Welcoming Voice: Use approachable language. Address the customer directly ("you," "your"). Highlight the helpfulness of the staff and the personalized service offered. Phrases like "we're here to help," "friendly advice," and "welcoming atmosphere" reinforce this.
• •Showcase Community Connection: Regularly feature local artists, talk about community events, and emphasize your local roots. This builds trust and a sense of belonging.
• •Build Trust Through Transparency and Reliability: Clearly state guarantees, talk about your history, and use customer testimonials in your marketing. Being open about your processes and your commitment to satisfaction fosters trust.
• •Highlight Innovation and Solutions: While respecting tradition, also showcase how the brand is evolving – through new technologies, online services, or expanded offerings. This shows the brand is forward-thinking and adaptable to customer needs.

Social Perception

Highly Respected Local Business, Expert Framers, Supportive of the Arts, Excellent Customer Service Provider, Trustworthy and Go-To Place

Copy Examples

• •Headline: Preserving Your Memories, Beautifully. Body: For over 40 years, Kingston Frameworks has been the trusted choice for museum-quality custom framing. Our expert team combines craftsmanship with creative design to perfectly showcase your treasured art and keepsakes. Visit us and experience the difference passion makes.
• •Headline: Your Vision, Expertly Framed. Body: From family photos to fine art, our friendly experts at Kingston Frameworks are here to guide you. With Canada's largest selection and options for every budget, we'll help you find the perfect frame to tell your story. Come in for a free design consultation today!
• •Headline: Championing Kingston's Artists. Body: At Kingston Frameworks, we're passionate about our vibrant local arts scene. We proudly feature local artists in our gallery and offer specialized services to help them thrive. Let's create something amazing together.
• •Headline: More Than Just a Frame. It's a Promise. Body: With state-of-the-art technology, conservation-grade materials, and a lifetime workmanship guarantee, Kingston Frameworks is committed to protecting what matters most to you. Trust our family to care for yours.
• •Headline: Framing the Future, Honouring Tradition. Body: Since 1982, Kingston Frameworks has blended timeless craftsmanship with innovative solutions. Whether you need custom framing, art restoration, or cutting-edge printing services, we’re your partners in art. Discover our online services or visit one of our two Kingston locations!