Brand Tone

Compassionate, supportive, respectful, and dignified, with a focus on quality craftsmanship and honoring memories.

Brand Values

• •Honoring Memory
• •Quality Craftsmanship
• •Affordability & Value
• •Compassion & Support
• •Beauty & Design
• •Customer Satisfaction
• •Family

Best Practices

• •Focus on Honoring Memory: Frame product descriptions and marketing messages around the concept of creating a beautiful and lasting tribute that celebrates the life of the deceased.
• •Highlight Quality and Care: Subtly emphasize the craftsmanship, quality materials, and care that goes into each product, reassuring customers they are choosing a worthy memorial.
• •Use empathetic and supportive language, acknowledging the customer's loss and offering comfort.
• •Incorporate customer testimonials and reviews to build trust and social proof.
• •Maintain a consistent tone across all platforms, from website copy to social media interactions.

Social Perception

Trupoint Memorials is perceived as a provider of high-quality, beautiful, and comforting memorial products. They are seen as a trustworthy and compassionate company that helps families honor their loved ones with dignity and respect.

Copy Examples

• •A gentle reminder of precious moments shared, offering comfort and a lasting tribute.
• •Gentle support, quality craftsmanship, and a tribute as unique as their life.
• •Honor their memory with a handcrafted urn, a beautiful and lasting tribute to a life well-lived.
• •Our urns are designed to provide comfort and peace during a difficult time, offering a dignified resting place for your loved one.
• •With over 8,000 satisfied customers, we're committed to providing exceptional quality and compassionate service.