Brand Tone

Stylish, Aspirational, Supportive, Understanding, Friendly, and Engaging

Brand Values

• •Style & Functionality
• •Quality
• •Empowering Mothers
• •Community

Best Practices

• •Use emojis to create a friendly and engaging tone.
• •Incorporate relevant hashtags like #mynewbellaboo, #momstyle, and #diaperbag to increase visibility.
• •Highlight the functionality and style of the bags.
• •Address the audience as 'Mommas' to establish a personal connection.
• •Incorporate user-generated content and testimonials to build trust and community.

Social Perception

The brand is perceived as offering beautiful, trendy, and highly functional bags that resonate with modern moms who value style and practicality. Customers generally see the bags as well-made and durable, with good customer service.

Copy Examples

• •"Mommas, say hello to your new favorite diaper bag! Stylish enough for a night out, practical enough for any adventure with your little one."
• •"Functionality meets style! Our diaper bags don't just carry essentials, they make a statement. #mynewbellaboo"
• •"We get it, Mom life is busy. That's why we designed our bags with multiple compartments, insulated pockets, and a changing mat. Because you deserve it!"
• •"Join our community of stylish moms! Share your Bella Boo adventures using #momstyle and inspire others."
• •"Treat yourself, Momma! Our diaper bags are made with high-quality materials and thoughtful design, because you deserve the best."